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LinkShare UK: UK Consumers Out-Shop US Consumers Online; Early figures
show UK shoppers are less discouraged by the economic downturn in the
run up to Christmas
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:12112008
With Christmas shopping season approaching, new research shows that UK
shoppers are likely to be less discouraged by the economic downturn
than their counterparts in the US. The average UK consumer will spend
40 percent more online than the average US consumer and make 24 percent
more of their purchases online, according to a new study from
JupiterResearch and commissioned by affiliate marketing specialist
LinkShare.
As global economic conditions continue to erode consumer confidence
worldwide, UK consumers are more likely than their US counterparts to
leverage the Internet as a critical resource in their decision-making
process before - and during - the purchase of goods and services of all
types. US consumers were shown to be far less aggressive when shopping
for bargains online, with the average UK consumer eight times more
likely to conduct research on multiple sites before making an online
purchase. In addition, UK consumers are 13 percent more likely to be
frequent online buyers than their US peers.
"As this latest research shows, UK consumers are significantly ahead of
their US counterparts when it comes to using the internet to help
stretch their budgets in a tough economy," said Liane Dietrich, UK
Managing Director at LinkShare. "Consumers today are making smarter
buying decisions than ever before because the web gives them easy
access to product research and consumer reviews, as well as a quick way
to check fair market value from a variety of auction sites. It's clear
that retailers looking to weather the current economic storm should
expand their presence online and continue to look for ways to deepen
their customer relationships."
A powerful means of establishing relationships with buyers and driving
repeat business, according to the study, is through ongoing promotions,
which also help to deepen customer relationships and increase loyalty.
Related findings include:
- Approximately 45 percent of online buyers say regular promotions are
influential in their decisions to continue to purchase from an online
seller they have purchased from in the past.
- A third of online buyers say loyalty schemes and cash back sites
influence their online purchasing decisions.
- Luxury shoppers have influence over their friends' purchasing
decisions and tend to be very loyal to brands and retailers. They are
more responsive to seller and affiliate promotions for repeat purchases.
LinkShare UK
The LinkShare Corporation provides ecommerce businesses with a wide
range of online marketing services including Search Marketing (SEM),
Lead Generation and Affiliate Marketing.LinkShare UK launched in 2006.
It is now one of the UK's leading affiliate marketing networks, with a
unique network of quality publishers. In the last 18 months LinkShare
has partnered with over80 brand advertisers in the UK including
well-known names from the retail and travel sectors such as AVON,
British Airways, Cath Kidston, Figleaves, French Connection, House of
Fraser, Links of London, LOVEFiLM.com, Space NK, The White Company and
Uniqlo.
LinkShare is dedicated to bringing future technology to today's market
and to enabling both advertisers and publishers to create tracking
links through new channels and with new rich media options. Uniquely in
the affiliate market, LinkShare's patented tracking technology has
never relied on pixels or cookies.
Advertisers can increase their online sales by leveraging LinkShare's
massive performance marketing network along with expert consultative
services and patented technology. Superior service combined with
technology innovation allows advertisers and publishers to acquire and
retain new customers, increase revenue and drive results.
LinkShare was founded in 1996 and is headquartered in New York City,
with offices in San Francisco, Chicago, London and Tokyo. LinkShare is
a division of Rakuten, Inc.
About JupiterResearch
JupiterResearch provides unbiased research, analysis and advice, backed
by proprietary data, to help companies profit from the impact of the
Internet and emerging consumer technologies on their business. The
company helps online businesses make critical decisions about
technology selection, spending, staffing, and Web site effectiveness;
advises consumer-facing companies with online advertising, marketing,
and customer service strategies to understand, attract, convert and
retain customers; and guides technology vendors and service providers
on market opportunity, positioning, product definition, and pricing.
JupiterResearch is headquartered in New York City and has offices
throughout the US and Europe.
CONTACT: Tim Masih / Chloe Wilkinson, for LinkShare UK
Tel: +44 (0)20 7608 2500
e-mail: linkshare@hotwirepr.com
JupiterResearch
WWW: http://www.jupiterresearch.com
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).
Copyright ? 2008 M2 Communications Ltd.
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