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LIME telethon raises $260,000 for Haiti [Cayman Net News, Grand Cayman, Cayman Islands]
(Cayman Net News (Grand Cayman, Cayman Islands) Via Acquire Media NewsEdge) Mar. 5--The Caribbean telecom company, LIME, backed-up its sponsorship of a recent TV telethon for Haiti with a US$200,000 donation of its own for the earthquake relief effort.
The LIME CVM TV Telethon, staged recently in Kingston, Jamaica, and broadcast to CMC-affiliated television and cable stations throughout the Caribbean raised approximately US$260,000 for Haitian relief.
The LIME donation included its corporate donation, company-matched contributions from employees, and proceeds from LIME customers' text donations. The company's contribution was presented on-air by Chief Marketing Officer Chris Dehring and Managing Director for Jamaica and Cayman Geoff Houston.
The star-studded event, staged in the ballroom of the Hilton Kingston Hotel, featured performances and personal appeals from Shaggy, Soca maestro Machel Montano and Caribbean diva Alison Hines. Also giving strong support were reggae veterans, Freddie McGregor, Marcia Griffith and Judy Mowatt, as well as up-and-coming talents, Tessanne Chin, Tami Chynn, Chino and Ding Dong.
In addition to performing, several celebrities manned the phones throughout the event taking pledges from the public. LIME provided a toll-free number for calls from across the region and individuals, groups and corporations could make donations via credit card or pledge cash to be collected at a later date. Contributions could also be made via text message.
The telethon featured a steady stream of solid performances by some of the Caribbean's leading artistes interspersed with recorded appeals from several prominent Jamaican citizens including Prime Minister Bruce Golding, Opposition Leader Portia Simpson Miller, and LIME's CMO Chris Dehring.
To see more of the Cayman Net News or to subscribe to the newspaper, go to http://www.caymannetnews.com/.
Copyright (c) 2010, Cayman Net News, Grand Cayman, Cayman Islands
Distributed by McClatchy-Tribune Information Services.
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