TMCnet News
Lebara® Diversifies into Entertainment with Launch of Multi-Ethnic Content Service Lebara Play™ in CanadaLebara®, the universal brand for the world's migrant community, is bridging the content gap and launching its new entertainment service for migrants in the Canadian region. Lebara Play™ is a multi-ethnic entertainment service bringing together free and premium, fully licensed content in multiple languages in one place, without long-term commitments. Today's launch in the Canadian region sees Tamil content on the Lebara Play platform; other global content will follow shortly. Tamil viewers in Canada will be able to watch the biggest Tamil blockbusters within weeks of release along with their favourite TV shows like Super Singer on the Star Vijay channel. Lebara has also signed deals with some of the world's biggest content players including Kalaignar. All of Lebara Play's content is 100% legal and licensed, which not only produces a consistent and high quality user experience, but also provides a legitimate alternative to counterfeit DVDs and illegal services, and sends out a strong anti-piracy message in support of the creative industries. Mr Yoganathan Ratheesan, Chairman and CEO of Lebara Group, said, "Serving the migrant community is at the core of everything we do at Lebara. While the need to call loved ones is never far away, as new locations become home for our customers, different needs such as financial services and entertainment become more important. Lebara Play is an unrivalled service designed for an under-served community; and the launch proves that we're delivering on our plans to disrupt the existing entertainment landscape and diversify our communications business." Programming in the coming months combines the best live TV entertainment with free and premium video on demand content, delivering access to more than 150 top-rated television channels and over 3,000 popular movie titles for Tamil, Turkish, French West African and English West African audiences across the world. HD and SD quality content is available for streaming on mobile, computer and tablet, or via set-top box on a TV set. Lebara Play is currently available in Canada, the UK, Germany, Netherlands and France. The rest of Europe will be launched over the summer and autumn, followed by other territories worldwide by the year-end, with an expanding catalogue to include other content packages and more languages. Aditya Thakur, CEO of Lebara Play, added "We've built relationships with some of the leadng content companies worldwide, and in the coming months we'll be announcing further deals to deliver customers even more of the TV and movies they love in their own language. Lebara Play provides a huge range of content - blending the best of video on demand movies and live TV programming - with a simple and intuitive user experience, at a competitive price." Key facts about Lebara Play Here is further information on features and pricing:
In February 2015, Lebara launched a messaging and calling app, Lebara Talk, expanding its low cost, convenient mobile services and introducing the brand to new markets across the globe. Lebara remains committed to meeting the needs of migrant communities and aims to become the brand of choice for one billion by 2020. About Lebara Lebara, the universal brand for the world's migrant community, helps people unite across borders, generations and cultures. Founded in 2001, the Lebara Group has built a trusted and established telecoms business with operations in eight countries. Offering inclusive and accessible products and services that make migrants' lives easier - from communications, to entertainment and financial services - is the guiding principle behind Lebara's continued expansion. Lebara has been recognised for its innovation and business successes, as well as its diverse workforce and best-in-class customer service, with numerous industry awards. The charitable arm, Lebara Foundation, funds housing and schooling projects for displaced children in disadvantaged areas of the world. Lebara is a privately held company. Visit www.lebara.com to learn more. About SPB TV SPB TV is a leading global provider of end-to-end OTT TV, IPTV (News - Alert) and mobile TV solutions. SPB TV solutions provide stable video delivery and playback across any network, award-winning intuitive UIs for TVs, computers, tablets and mobiles, effective monetisation tools and engaging interactivity features. SPB TV solutions are integrated by large network operators and media companies, like Amedia, MTS (News - Alert), Tele2, StarHub, Beeline, and recognised through many prestigious awards, including CSI Awards, TV Technology Europe STAR Awards, Mobile Entertainment Awards, Google Developer Challenge and others. Over 40 million people worldwide watch OTT TV through SPB TV services. SPB TV AG is headquartered in Switzerland, with R&D headquarters in Russia and affiliates in Asia and South America.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150831005594/en/ |
