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Learn How to Connect More Intelligently with Consumers Online from Leading Digital Programmatic Ad Expert Dr. Nathan MekuzDALLAS --(Business Wire)-- Effectively targeting and connecting with consumers and clients is the goal of every business and marketer. On May 8, Dr. Nathan Mekuz, Chief Technology Officer of AcuityAds, will share key insights at seminars in Dallas, Texas, on how programmatic ad buying, the latest evolution in digital marketing, can help marketers engage more intelligently with their audiences online. Geared towards small and midsized advertising firms, these seminars will explain how programmatic technologies can positively impact marketing efforts. Dr. Nathan is a well known and leading expert in the ad tech space. He holds a doctorate in machine-learning, and has been researching machine-learning algorithms for statistical pattern recognition and predictive analytics for 15 years. He has also instructed on programmatic advertising for the Interactive Advertising Bureau. Dr. Nathan's expert guidance is at the heart of the proprietary platform and algorithms that drive Acuity's industry-leading technology. During the seminars, he will explain how this breakthrough form of digital advertising makes it possible to more successfully and cost-effectively reach intended audiences, discover new consumers and help drive business growth. "Programmatic digital advertising gives marketers a tremendous edge when it comes to their ability to reach the right consumers," Dr. Nathan says. "Participants in the seminars will learn how this technology gives advertisers the opportunity to become much more efficient and effective with their advertising campaigns." Dr. Nathan will provide an easy-to-digest overview of how programmatic buying enables marketers to more effectively achieve their goals while generating deeper audience insights and optimizing their ad spending. His presentation will also address digital brand safety, types of fraud in digital advertising and how to prevent it, content quality, language targeting, as well as the programmatic and real-time bidding landscape. Two sessions will take place at the following times and places:
These seminars are exclusive opportunities to learn how emerging technologies are impacting digital marketing from a leader in the programmatic buying and real-time bidding industry. Each session will include a presentation and Q&A, door prizes, and light snacks and refreshments. Each event has limited seating, so please click here to request your spot today. About Acuity Acuity's advanced programmatic marketing platform is powered by proprietary machine learning technology that allows advertisers to target and connect intelligently with their audiences across online display, video, social and mobile campaigns. Embraced by both big and small firms, including Fortune 500 and the TSX's largest companies, AcuityAds makes it possible to reach the right consumers, in the right places, at the right times and for the right price. Starting as a seven-person company, Acuity has grown into a market leader, with operations in New York, Toronto, Los Angeles, Montreal and Texas. For more information, visit acuityads.com. |
