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LD Products Deploys Evergage to Power Personalized E-Commerce ExperiencesSOMERVILLE, Mass., May 8, 2018 /PRNewswire/ -- Evergage, The 1-to-1 Platform company, today announced that LD Products has deployed Evergage to improve the e-commerce experiences for its customers. Using Evergage, LD Products makes it easier for online shoppers to find relevant products for their printer and office supply needs, and present helpful blog content. Founded in 1999 as a printer supplies company, LD Products has diversified its offerings and strategy in recent years – now also serving as one of the largest online retailers of office supplies in the United States, competing with the likes of Staples and Amazon. The company wanted to use personalization to highlight the newer, office-supply portion of its business – showcasing various items (from desk organizers to sticky notes, etc.) likely to resonate with individual visitors, based on their behaviors and history, and item popularity. Hindered by limitations with its previous, third-party personalization solution, LD Products evaluated more than a dozen other providers before selecting and implementing Evergage. "From the beginning, we were impressed by Evergage's ease of use for marketers and 'white-box' approach," said Hayley Kuan, testing and optimization manager, LD Products. "Before, when we wanted to change site experiences, it was a lengthy process – involving securing developers' and designers' time, and having them prioritize it against other projects. Now, we as marketers can deploy personalization campaigns ourselves in a matter of minutes, see how they're performing and make adjustments on the fly. It's empowering and has enabled us to be more agile in serving up timely, individualized and helpful experiences." LD Products is using Evergage to:
"Personalization isn't a one-and-done process, and smart companies like LD Products are integrating it across the customer experience – forging more meaningful and lasting connections," said Evergage CEO and Co-Founder Karl Wirth. "Evergage helps companies increase engagement, loyalty and conversions, and we're proud to work with LD Products as they foster even more helpful interactions with their customers." Combining deep behavioral analytics, a full customer data platform (CDP) and machine learning, Evergage enables B2B and B2C marketers to provide 1:1 personalization in real time across websites, web and mobile apps, onsite search and email campaigns. The company powers personalized experiences for more than 3 billion people. For more information, please visit www.evergage.com. About Evergage Media Contact: View original content with multimedia:http://www.prnewswire.com/news-releases/ld-products-deploys-evergage-to-power-personalized-e-commerce-experiences-300643908.html SOURCE Evergage |