[November 13, 2009]

LBi extends global partnership with Vamosa to deliver enterprise content governance; Partnership offers Web content analysis, migration, governance, accessibility and brand monitoring

(M2 PressWIRE Via Acquire Media NewsEdge) LBi, thenumber one digital marketing agency, today announced apartnership withVamosa, a provider of software and solutions for enterprise content governance (ECoG), enabling it to establish and maintain governance of its clients' online brands. LBi was rated number one marketing agency in the UK in both New Media Age Magazine's Top 100 League Table and the Marketing Magazine's Top 100 League Table.

LBi's customers will now benefit from Vamosa's latest solution,Vamosa Check and Fix - the world's only Web monitoring tool that automatically fixes Web content to guarantee governance, accessibility and brand monitoring.

With this new addition LBi can offer its clients a Web Governance service to monitor and maintain the content quality of their Web sites. The agency already uses Vamosa Content Migrator for simple, automated, Web content and document migration and Vamosa Content Analyzer, which enables its clients to gain a clear understanding of their current content inventories and content management activities.

Anil Pillai, managing director ofLBi UK, said: "Our clients come to us to define and deliver their digital platforms. Cleaning and migrating existing Web content are essential to these projects. Through our partnership with Vamosa we are able to provide our clients with a solution that proves its value quickly.

Adding Vamosa Check and Fix to our existing portfolio of products allows us to accelerate what were previously complex and manual tasks. Not only can we automatically analyse and migrate content, but now, using Vamosa's ECoG solutions, we can provide our clients with a framework for continuously managing the quality of their Web content." By incorporating Vamosa Check and Fix into its Web governance dashboard, LBi can provide its clients with a service that monitors and automatically fixes their Web content to guarantee content quality, accessibility and brand monitoring as part of an overall ECoG strategy.

Anil Pillai continued: "In addition to managing clients' brands by automating the maintenance of brand policy, Vamosa ECoG solutions will help our clients obtain a competitive edge within their marketplaces." George Knox, CEO of Vamosa, said: "LBi understands the need for ECoG: the process of achievingand maintaining best-in-class content quality. The global partnership with LBi will allow us to deliver ECoG to FMCG companies and retailers across the world." About LBi LBi is a globaldigital marketing and technology agency, blending insight, creativity and expertise to solve business problems. Thelargest full service agency of its kind in Europe, LBi provides the full range of digital capabilities, including digital strategy, branded content, service design, media, CRM, technology, managed hosting and support services. The company employs over 1,600 professionals located primarily in the major European, American and Asian business centres such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol: LBI).

www.lbi.com About Vamosa Vamosa is a sector-defining software and solutions company specialising in the emerging area of enterprise content governance (ECoG). Recognised as a global leader in ECoG, Vamosa is the only company that offers an integrated suite of products and services to manage the end-to-end process of achieving and maintaining content quality. Vamosa's solutions allow the world's largest enterprises and governments to analyse, enhance, standardise, monitor and maintain all forms of business content within a policy-based infrastructure of best-practice methods. Organisations with Vamosa's ECoG solutions benefit from improved regulatory compliance, enhanced knowledge management and a lower total cost of ownership (TCO) for content management. The Company has provided solutions and consultancy for content discovery, cleansing, migration and maintenance to some of the world's largest government departments and enterprises including Cable & Wireless, Vodafone, IBM, Oracle and Volkswagen.

www.vamosa.com ((Comments on this story may be sent to info@m2.com)) (c) 2009 M2 COMMUNICATIONS

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