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Lapiz to Promote Chicago Latino Film Festival [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Lapiz, a marketing agency and part of Leo Burnett Group, promoted the Chicago Latino Film Festival with a new campaign, "All About Great Stories." "More than a campaign to invite people to the movies, we wanted to show a point of view about what really matters in the cinema industry: the stories," said Lapiz Executive Creative Director Fabio Seidl, in a release. The agency created two films to promote the campaign, "Swine Love" and "Forever Alone Hair," demonstrating the magic of storytelling with few characters, including a pig in one film and a dog impersonating a cat in the other. The films will air in cinema and online throughout the Festival, which runs through April 17 at AMC River East. The films, produced by Landia, were shot in Mexico by Argentinean director Karina Minujin. "There's nothing like the Latin sense of humor to prove that it doesn't take much to entertain someone," said Laurence Klinger, Chief Creative Officer of Lapiz. Lapiz additionally created radio spots to promote the Festival. ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |