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La-Z-Boy Retailer Leverages Netsertive's Click-to-Brick Technology to Drive Local SalesNetsertive, a digital marketing technology company enabling brands and their local retail networks to execute turnkey digital marketing at scale, today announced that client La-Z-Boy supported their local store network during a key promotional event using its MarketWise solution. One of the largest furniture manufacturers, La-Z-Boy is reliant on a network of physical locations to attract local buyers, including Great Home Galleries. Using Netsertive's click-to-brick approach, the store converted more than 600 high-intent furniture buyers on its website during a holiday shopping weekend, driving an overall eight percent lift in in-store sales over the same period the prior year. "Netsertive understands the complexities of selling through local retail channels, and the fact that we have to get it right," said Gregory Pahl, Director of Marketing Effectiveness at La-Z-Boy. "MarketWise allows us to arm our retailers with localized, brand-compliant digital marketing campaigns and centralized support to ensure our retailers and promotions are showing up when and where consumers are looking to buy." Investment in technology to help brands drive alignment with local retail partners - and capture a multi-billion-dollar local sales opportunity - has never been more critical. According to Forrester's (News - Alert) recently-released Vendor Landscape: Location Management Platforms, which includes Netsertive, "The number of local searches on Google's (News - Alert) platform has…more than doubled since 2014," and "more than 88 percent of all retail sales will be made in-store in 2017." Our key takeaways from the report include:
About Netsertive Founded in 2009 and based in Research Triangle Park, North Carolina, the company has a history of rapid growth, a world-class team and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, River Cities Capital Funds and Greycroft Partners. Netsertive was named for the fourth consecutive year to Inc. Magazine's 5000 fastest-growing private companies, named to the Deloitte (News - Alert) Technology Fast 500™ for the second consecutive year, included on Triangle Business Journal's list of Fast 50 companies and named Triangle Business Journal's Best Places to Work for the fourth year. The company was also awarded several prestigious honors in 2016 for their work with national product brands, including: 2016 GOLOCAL Award by BIA/Kelsey, Local Visionary Award by Street Fight, a gold award by the Golden Bridge Awards and a silver award by the Stevie American Business Awards. Additional information about Netsertive is available at www.netsertive.com. View source version on businesswire.com: http://www.businesswire.com/news/home/20170228005449/en/ |