Kofax launches Kofax Point of Origination strategy
Apr 19, 2012 (Datamonitor via COMTEX) --
Kofax plc, a provider of capture enabled business process management solutions, has announced the launch of the Kofax Point of Origination strategy, which is expected to accelerate the migration of capture from centralized, back office environments to the point of origination where customer interactions actually occur in order to reduce process latency and improve customer service.
The Point of Origination strategy leverages a combined portfolio of Kofax products, including Kofax Mobile Capture, Kofax Front Office Server and Kofax DotImage Enterprise. These allow organizations to deploy capture capabilities where they serve the needs of their business by enabling customers, partners and employees to use smartphones and tablet computers, desktop scanners, multi-function peripherals (MFPs) and internet portals to initiate business processes sooner and serve their constituencies, the company said.
According to the company, the Point of Origination strategy is one of three pillars driving product development and marketing initiatives at Kofax. The guiding principles of "touchless processing" to minimize human intervention throughout a business process, and "enterprise ready" to ensure compliance and interoperability with standard IT infrastructure and applications, complete the three pillars.
"Much of today's business environment is shaped by the way in which organizations interact with their customers, making customer satisfaction and retention necessary for maintaining competitive advantage," said Martyn Christian, Chief Marketing Officer at Kofax. "By providing a capture enabled BPM solution based on the Point of Origination strategy, Kofax customers can improve customer service and ultimately deliver ROI across the entire organization."
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