[April 20, 2012]

Kindle Touch 3G Starts Shipping to Customers in Over 175 Countries, Seven Days Early

(NASDAQ:AMZN)-Amazon.com (News - Alert) today announced it started shipping Kindle Touch 3G to customers in over 175 countries and territories around the world, seven days earlier than the previously announced April 27 availability date. Kindle Touch 3G is the top of the line e-reader offering the same new design and features as Kindle Touch, plus the unparalleled added convenience of free 3G wireless. To learn more about Kindle Touch 3G, visit www.amazon.com/kindletouch3Gintl.

"Orders from customers worldwide for our new line of electronic ink Kindles have exceeded our expectations," said Dave Limp, vice president, Amazon Kindle. "Kindle Touch 3G is the most full-featured e-reader available with a beautiful, latest-generation electronic ink display, fast page turns and long, two month battery life. We know that customers are eager to get their hands on our newest Kindle which is why we're delighted to be able to ship several days earlier than we planned."

Kindle Touch 3G orders are fulfilled in the order they were received. Customers can purchase Kindle Touch 3G at www.amazon.com/kindletouch3Gintl and from select retailers worldwide. In addition, Kindle Touch and Kindle Touch 3G started shipping today from Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it.

Kindle Touch 3G is for readers who want the top of the line e-reader. With an easy-to-use touch screen, Kindle Touch 3G makes it easier than ever to turn pages, search, shop for content, and take notes - still with all the benefits of the most advanced electronic ink display which reads like real paper, even in bright sunlight, with no glare. Kindle Touch 3G is small and light, eliminates battery anxiety with an extra-long two month battery life and holds up to 3,000 books, plus offers the unparalleled added convenience of free 3G. Kindle's free 3G connection means you never have to hunt for or pay for a Wi-Fi hotspot. Amazon pays for the 3G connection so there are no monthly fees or annual contracts.

For high-resolution images of Kindle Touch 3G, visit www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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