[January 31, 2015] |
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Kellogg School of Management Faculty Available to Discuss Super Bowl XLIX Ads
The Super Bowl is arguably the single-biggest night in advertising and
marketers are signing up to pay top dollar this year. The 30-second
spots averaging at a record-breaking $4.5 million apiece and several
brands are already driving towards the goal line by signing up and
adding to the social media conversation. As advertisers seek to
strengthen their brands, faculty from the Kellogg
School of Management at Northwestern University are available to
discuss why brands are paying the immense price tag (News - Alert), what brands will be
featured in this year's commercials, the social media buzz and winning
and losing advertising strategies.
What:
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The Kellogg School of Management at Northwestern University will
conduct its 11th annual Kellogg School Super Bowl
Advertising Review. Marketing faculty and students will watch
the Super Bowl, rate the advertisers using a set of academic
criteria known as ADPLAN
and produce a final ranking of the most - and least - successful
advertisers. Leading up to Super Bowl XLIX, Professors Tim Calkins
and Derek Rucker, co-leaders of the Ad Review, are available to
discuss advertising trends, strategies and predictions related to
this year's big game, including:
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What are the big advertising trends for the 2015 Super Bowl? What
changes can viewers expect this year as compared to previous years?
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Why do some brands score big and others fumble?
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What qualities are essential in producing a winning Super Bowl ad?
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How can we expect advertisers to take advantage of social media
and real time marketing in 2015?
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Who:
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Professor Tim
Calkins is a clinical professor of marketing at the
Kellogg School. Calkins teaches courses in marketing strategy and
acts as co-academic director of the school's branding program. He
is also the author of Defending Your Brand, How Smart Companies
Use Defensive Strategy to Deal with Competitive Attacks, as
well as Breakthrough Marketing Plans.
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Professor Derek
D. Rucker is the Sandy & Morton Goldman Professor of
Entrepreneurial Studies in Marketing at the Kellogg School.
Rucker's primary research focuses on the study of attitudes,
persuasion, and social influence. A Kellogg School faculty member
since 2005, Rucker has been published in a number of academic
journals and is the co-director of the school's Center for Global
Marketing Practice.
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When:
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Professors Rucker and Calkins are available for interviews leading
up to the Super Bowl. They also are available the day of the game,
Sunday, Feb. 1, 2015, and Monday, Feb. 2, 2015 for interviews via
e-mail, phone or in-person.
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More info:
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To schedule an interview or learn more about the Kellogg Super
Bowl Advertising Review, contact Taryn Tawoda or Molly Lynch
(information below). To learn more, visit http://www.kellogg.northwestern.edu/news-events/superbowl/.
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