BOSTON, MA, Apr 25, 2013 (Marketwired via COMTEX) --
Digital Chain Pulse magazine's May Pizza & Technology issue will be
released at the end of the month in the launch of Kandessa
Web+Digital's National Restaurant News App(TM). The Restaurant News
App will host Digital Chain Pulse and Eatery Pulse Magazine.
Chain Pulse Magazine and Digital Chain Pulse coverage of the NRA
(National Restaurant Association) Show 2013 will be appear online and
in its web-interactive and mobile edition in June. The June special
issue, which follows the Pizza & Technology issue in May, will now be
powered on Windows 8, in addition to the Android and iOS versions
Using interactive features, like its social and online news channels,
including Vimeo, Twitter and Google+, hashtags, and more, industry
readers will submit story ideas and shape the coverage each week in
advance of NRA Show 2013, which starts May 18.
"Informed, inspired foodservice news & insights, powered by you.
"Staying true to our slogan, this will be more our most interactive
coverage yet, just before our four-year anniversary," says Rick
Zambrano, director, Kandessa Digital. "Emerging Millennial chain
restaurant execs and established industry leaders benefit by being
able to shape our coverage regularly and because of the free access
to our content, infused with our inside-angle and available in the
palm of their hands."
Interactive coverage starts on Kandessa's slideshare:
Compelling news and marketplace value proposition in the palm of
A growing number of restaurateurs, chain executives and independent
operators are accessing Kandessa's management-oriented information
services and marketplace solutions. Kandessa's own observations and
research concludes the reasons for its hyper-accelerated readership
-- Chain restaurant execs, managers and independent owners want a
sustainable format for receiving their news and information services,
not volumes of paper.
-- Industry leaders want easy, quick access to trade news, not double or
triple registration processes as has been the case in the past.
-- Marketers to the restaurant industry want digital lead generation, not
numbers or commoditized ads. Because only 20 percent of existing B2B
markers are satisfied with their ad campaigns, according to industry
authority Corporate Visions, more of them are looking for innovative
solutions to break the status quo and negative trends. Already, more
than third of 80 percent not completely satisfied blame poor B2B
content for their woes.
"We're humbled by our annual 100% growth rate in readership," adds
Zambrano. "And we're committed to offering a truly customized, unique
readership experience, that is both informative and social, to
inspire and support industry leaders."
By integrating marketing and restaurant support services and rolling
out +social next month, Kandessa looks forward to be the marketing
and media partner of choice. The Eatery Pulse digital edition on the
Restaurant News App has been reset to mid-May.
How to access coverage and use Kandessa's marketing services
Insiders (Kandessa's super-subscribers) start their readership
journey at http://app.chainpulsemagazine.com
Readers subscribe because they know they'll access weekly information
services and notifications of available downloads and new digital
issues. Once they become Insiders, they authenticate themselves, upon
the Restaurant News App release, to download Digital Chain Pulse
They'll feel empowered knowing most solutions average less than $500
Ad & branding orders for the special June issue have a deadline of
May 23, 2013. Order acceptance for the May issue expires April 26.
About Kandessa ondemand and Web+Digital foodservice news magazines
Kandessa's Web+Digital is the foodservice industry's answer to
informed, inspired news and insights. Tracking the trends that matter
to top chain and independent executives, Web+Digital foodservice
trade publications are powered by you, the foodservice director,
owner, manager or franchisee.
Kandessa Digital information services brand provides multifaceted
business intelligence to foodservice management across Boston to Los
Angeles. Through its national publication, Chain Pulse Magazine, and
Web+Digital editions of Eatery Pulse Magazine for New England, nearly
100,000 foodservice directors, owners and managers will access
information and services to run better businesses in 2013.
Kandessa ondemand creates compelling, engaging, and informative
content in the foodservice channel. Marketing clients access a range
of solutions across a cumulative 20 product and service categories to
run better businesses as a result of Kandessa's proven capabilities,
including informed, inspired custom content, digital and advertorial
publications and content marketing solutions for enterprises in the