TMCnet News
Jazwares To Manage Crawford The Cat YouTube Animation LibrarySUNRISE, Fla., July 17, 2018 /PRNewswire/ -- Crawford's Corner, LLC has appointed Jazwares and their Jaztoonz & UPS Studios Network of Channels to serve as content and digital platform provider for YouTube, Facebook and Twitter content for its educational and entertainment brand Crawford the Cat. Jazwares also secured a first look deal for licensing plush toys, figures and play items. Alita Friedman, CEO of Alita's Brand Bar, Crawford's brand management agency, brokered the deal. Crawford the Cat boasting over 10 million content views on its website, will be added to Jazwares' lineup of Pre-School YouTube channels through the groundbreaking partnership with USP Studios, announced last year. "We're thrilled Alita brought Crawford to us," says Karen Kilpatrick, VP of Marketing, Jazwares. "We are so excited to have this wonderfully entertaining and important IP added to our content library. Crawford is already beloved and we look forward to integrating this adorable cat teaching social skills and good habits into our platform." Crawford the Cat originally debuted in 2003 on Discovery UK, then launched a website to air content in 2010, which quickly became a favorite among early childhood educators. Through engaging short episodes, primary school educators are able to reinforce social and healthy habits such as brushing teeth, hand washing, good nutrition and playing well with others. Crawford has 13 fve-minute episodes complete and twenty- six eleven minute episodes in production with an hour-long Christmas Special. Video content is viewed thousands of times daily with complementary lesson plans, printables, e-books and on-line games. "Jazwares has such a terrific lineup of preschool properties and related licensed merchandise so they are naturally a perfect fit," says Alita Friedman, CEO of Alita's Brand Bar. "We're also excited about Jazwares' new acquisition of Russ Berrie and look forward to developing quality plush in addition to an assortment of toys. Earlier this month, Crawford's Corner announced a deal with Janson Media for distributing Crawford the Cat content on Amazon Prime Video, Safari Montage and Discovery Education platforms. About Jazwares, LLC About Crawford's Corner LLC View original content:http://www.prnewswire.com/news-releases/jazwares-to-manage-crawford-the-cat-youtube-animation-library-300681718.html SOURCE Jazwares |