| [April 16, 2007] |
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JangoMail Improves E-Mail Marketing Campaign Deliverability with Support for DomainKeys and the Emerging DomainKeys Identified Mail (DKIM) Authentication Protocol
DAYTON, Ohio --(Business Wire)-- JangoMail, a market leader in on-demand software for permission-based e-mail marketing, today announced support for two open-standard e-mail authentication specifications - DomainKeys and the DomainKeys Identified Mail (DKIM) protocol - becoming one of the first e-mail marketing providers to implement both of these technologies. The influx of unsolicited e-mail and spam, as well as phishing, spoofing and other potential threats, can impact the success of e-mail marketing campaigns. Support for DomainKeys and the DKIM protocol is designed to authenticate organizations utilizing e-mail marketing campaigns as trusted senders.
"We are pleased to offer support for both DomainKeys and DomainKeys Identified Mail in our JangoMail product so our customers can rest assured that e-mails are delivered to desired recipients," said Ajay Goel, President of JangoMail. "Our support for these important standards will help our customers significantly improve deliverability rates of their JangoMail-driven e-mail campaigns."
The brainchild of Mark Delany of Yahoo!, DomainKeys is an e-mail authentication standard designed to verify both the domain of each e-mail sender and the integrity of messages sent. The latest authentication standard, DKIM, is based on Yahoo!'s DomainKeys and Cisco's Identified Mail technologies. DKIM offers a method for validating an identity that is associated with a message, during the time it is transferred over the Internet at which point that identity then can be held accountable for the message.
According to Gartner, Inc., "E-mail authentication will lessen the problem of spoofing of e-mail domains, which lead to phishing attacks, malicious code and other problems. For companies that use e-mail as a critical channel for communicating with partners and customers, growing suspicion in whether an e-mail is legitimate and can be trusted is a big problem.... Companies that send high-volume and high-value e-mail communications should consider adopting ... DKIM by 2008." (1)
JangoMail is deploying these new technologies as part of its launch of a new custom-built MTA (Mail Transport Agent), the software that allows for high-speed distribution of email messages. JangoMail customers will be able to manage DomainKeys and DKIM settings for their domains from within the web interface.
JangoMail already offers support for SenderID, an authentication technology backed by Microsoft that validates the origin of e-mail by verifying the IP address of the sender against the purported owner of the sending domain. JangoMail enables organizations to develop, distribute and measure targeted e-mail marketing campaigns. The product is widely used by organizations for a range of marketing purposes, including customer loyalty programs, newsletters, product announcements, and other sales and promotional activities.
About JangoMail
JangoMail is a market leader in on-demand software for permission-based e-mail marketing. More than 1,200 organizations on six of the seven continents rely on JangoMail to send personalized, targeted e-mails to their customers and prospects. JangoMail sports a number of unique features in the web-based e-mail marketing service industry, including direct connectivity to customers' external databases. To learn more, go to www.jangomail.com or call 1-888-GO-JANGO.
1. Gartner, Inc., "Hype Cycle for Collaboration and Communication, 2006" by Arabella Hallawell et al, July 12, 2006.
(C) 2007 JangoMail. All other marks are the property of their respective owners.
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