ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
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[March 11, 2011]

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

(Edgar Glimpses Via Acquire Media NewsEdge) The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our audited annual financial statements and the notes to those financial statements included elsewhere in this Annual Report on Form 10-K.


Overview Media Exchange Group, Inc., formerly known as China Wireless Communications, Inc. (the"Company") is a Nevada corporation formed in March 1999. The Company operated as AVL Sys International Inc. (between March 1999 and March 2000), I-Track, Inc. (between March 2000 and March 2003, and as China Wireless Communications, Inc. between March 2003 and May 2010. As China Wireless Communications, the Company marketed information technology systems integration and internet protocol services to customers. It also provided IP routing equipment and network cabling and its customers are principally in the People's Republic of China ("China"). In March 2008, the Company discontinued its operations in China.

The Company's current plan of operations consists of acquiring an operating business. The Company identified certain acquisition target(s) but as not reached any final agreements. The Company's current plan of business is to seek merger or acquisition opportunities. The Company's information technology systems business operations are accounted for as discontinued operations in the accompanying financial statements.


We currently license certain rights from a related party (Malibu Entertainment Group, Inc.) an affiliate by means of common ownership and management, to market a youth sports social network under the following brand: www.myespnhighlights.com Among other things, this website allows young sports participant to personalize, showcase and share their passion for a professional sport. We work with various national youth sports league to help build their the player database through registrations. The profile control the management and sharing of sport profiles, statistics and content. We use the Capsa platform to ensure support across significant carriers and handset.

9 --------------------------------------------------------------------------------2009 and 2008 results of operations RESULTS OF OPERATIONS Increase/ Increase/ Year Ended (Decrease) (Decrease) December 31, in $ 2009 in % 2009 2009 2008 vs 2008 vs 2008 Operating expenses: Selling, general and administrative $679,414 $1,046,325 $(366,911 ) -35.1 % Total operating expenses 679,414 1,046,325 (366,911 ) -35.1 % Operating loss (679,414 ) (1,046,325 ) (366,911 ) -35.1 % Other income (expense): Change in fair value of derivative liabilities (8,825 ) 75,543 (84,368 ) NM Interest expense-related parties (28,795 ) (12,070 ) (16,725 ) 138.6 % Interest expense, net (53,171 ) (85,046 ) (31,875 ) -37.5 % (90,791 ) (21,573 ) 69,218 NM Net loss before discontinued operations (770,205 ) (1,067,898 ) (297,693 ) -27.9 % - Income from discontinued operations - 43,195 43,195 NM Net loss $(770,205 ) $(1,024,703 ) $(254,498 ) -24.8 % NM: Not Meaningful 10--------------------------------------------------------------------------------Selling, general and administrative expenses Selling, general, and administrative expenses primarily consists of compensation to officers and consultants incurred in connection with researching and identifying strategic transactions and being a publicly-traded company.

The decrease in selling, general, and administrative expenses during 2009 when compared to the prior year is primarily due to incremental compensation of our chief executive officer during the first quarter of 2008 earned pursuant to certain milestones as well as additional compensation for consultants to effectuate the change in our management team during the same period.

Interest expense and interest expense to related parties Interest expense primarily consists of the amortization of debt discount resulting from beneficial conversion features of $390,000 associated with convertible promissory notes issued during 2007, the excess of fair value of shares of our common stock issued to satisfy certain obligations resulting from our operating activities and, to a lesser extent, interest on debt.

The decrease in interest expense during 2009 when compared to the prior year is primarily due to the aforementioned amortization of debt discount which was recognized during the first three-month period ended March 31, 2008, offset by our weighted-average debt higher during 2009 when compared to the comparable prior year period.

Income from discontinued operations Income from discontinued operations consists of the difference between revenues and operating expenses associated with our information technology systems integration and internet protocol services to customers discontinued in March 2008. The decrease in loss from discontinued operations during 2009 is primarily due to the fact that we did not have discontinued operations during 2009.

Going Concern The Company has experienced substantial losses since its inception as well as negative cash flows from its current operations. These matters raise substantial doubt about the Company's ability to continue as a going concern. The Company's ability to continue in existence as a going concern, is dependent upon its ability to obtain equity or debt financing and to merge with a company which will generate cash flows from operating activities. Management is unable to determine whether it will be successful in obtaining such equity or debt financing and whether it will be successful in completing a merger with a company generating cash flows.

Liquidity Our cash balance amounted to approximately $200 at December 31, 2009. We are unable to ascertain that our cash balance will be sufficient meet our obligations for the next twelve months.

During 2009, we used cash flows of approximately $170,000 in our operating activities. This is primarily due to our net loss of approximately $770,000, adjusted by the following non-cash transactions or changes in operating activities: • Increase of accrued compensation of approximately $472,000, of which $100,000 was satisfied by issuing a convertible promissory note, and accrued interest of $82,000; 11--------------------------------------------------------------------------------During 2009, we generated proceeds of approximately $170,000 by issuing notes payable.

During 2008, we used cash flows of approximately $97,000 in our operating activities. This is primarily due to our net loss of approximately $1 million, adjusted by the following non-cash transactions or changes in operating activities: • Fair value of shares issued for services of approximately $125,000; • Income from discontinued operations of approximately $43,000; • Amortization of debt discount of approximately $49,000; • Fair value of derivative liability contracts of approximately $90,000 offset by an a decrease in fair value of such derivative liabilities of approximately $76,000; • Increase of accounts payable and accrued expenses of approximately $734,000, of which $410,000 were satisfied with the issuance of convertible promissory notes- the remainder of the increase in accounts payable and accrued expenses is due to our lack of liquidity to satisfy our obligations; During 2008, we generated proceeds of approximately $95,000 by issuing two notes payable, one of which amounted to $40,000 issued to a relative of our chief executive officer, Joseph Cellura.

Critical Accounting Policies Use of Estimates The preparation of financial statements in accordance with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods. Significant estimates made by management include, but are not limited to the realization of accounts receivables. Actual results will differ from these estimates. Present below are those accounting policies that we believe require subjective and complex judgments that could affect reported results: Allocation of operating expenses between continuing and discontinued operations- Our operating expenses from continuing operations consists of expenses we incur based on our current activities, which are identifying strategic transactions and costs associated with being a publicly traded company. We used judgment in determining the nature of our expenses associated with our efforts similar to our current activity and those devoted to our operations in China.

Income Tax We account for income taxes under the asset and liability approach for the financial accounting and reporting of income taxes. Deferred taxes are recorded based upon the tax impact of items affecting financial reporting and tax filings in different periods. A valuation allowance is provided against net deferred tax assets when we determine realization is not currently judged to be more likely than not.

We follow the provisions of the Financial Accounting Standards Board Accounting Standards Codification ("ASC") No. 740, Income Taxes ("ASC 740"). ASC 740 contains a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate the tax position for recognition purposes by determining if the weight of available evidence indicates it is more likely than not that the position will be sustained on audit, including resolution of related appeals or litigation processes, if any. The second step is to measure the tax benefit as the largest amount which is more than 50% likely of being realized upon ultimate settlement. We consider many factors when evaluating and estimating its tax positions and tax benefits, which may require periodic adjustments and which may not accurately anticipate actual outcomes.

Accordingly, we report a liability for unrecognized tax benefits resulting from the uncertain tax positions taken or expected to be taken on a tax return and recognizes interest and penalties, if any, related to uncertain tax positions as an as interest expense.

12--------------------------------------------------------------------------------Impact of Recently Issued Accounting Standards None.

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