TMCnet News
IRI Revolutionizes Market Measurement With Five-Day Data Delivery ServiceIRI®, the global leader in innovative solutions and services for consumer, retail and media companies, today announced a new premium service that will deliver point-of-sale market measurement data to IRI's U.S. clients in just five days, significantly accelerating the long-standing industry standard time frame of eight to nine days. Clients who subscribe to this service will have the ability to access market measurement data at noon (CT) on Friday, enabling retailers and manufacturers to make more informed decisions up to four days before data is released by other providers. Clients will benefit from advanced planning, additional permutations of analysis and increased time for machine learning and artificial intelligence to unlock even more granular insights. "This is one of the biggest changes to the market measurement industry in the last decade, and it further demonstrates IRI's commitment to innovation and developing best-in-class tools that benefit both retailers and manufacturers," said Andrew Appel, president and chief executive officer of IRI. "With this new premium service, IRI is giving its clients the gift of time and a significant competitive advantage by offering data, trends and actionable insights faster than ever before." The accelerated time frame is made possible by IRI's industry-leading IRI Liquid Data® platform, used by more than 450 clients today. IRI continues to invest in its word-class operational and technical capabilities to deliver the most complete and accurate market measurement solutions in the industry. The new premium service is expected to launch in the United States during the fourth quarter of 2017. Clients who elect not to subscribe will continue to receive data per their normal schedule. About the IRI Partner Ecosystem IRI fundamentally believes that delivering differentiated growth for clients requires deep, highly integrated partnering with a variety of best-of-breed companies. As such, IRI works closely with a broad range of industry leaders to create innovative joint solutions, services and access to capabilities to help its clients more effectively compete in their various markets and exceed their growth objectives. IRI is committed to its partnership philosophy and continues to actively enhance its ecosystem of partners through alliances, joint ventures, acquisitions and affiliations. The IRI Partner Ecosystem includes such companies as 84.51°, Adobe, The Boston Consulting Group, comScore (News - Alert), Experian, GfK, Gigwalk, GuestMetrics, Ipsos, Kantar Shopcom, MarketVantage, Mastercard Advisors, MaxPoint, Millward Brown Digital, Mu Sigma, Oracle (News - Alert), Pinterest, PlaceIQ, Research Now, SPINS, Univision and others. About IRI IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG companies, OTC health care organizations, retailers, financial services and media companies grow their businesses. A confluence of major external events - a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation - is leading to a seismic shift in drivers of success in all industries. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, IRI is empowering the personalization revolution, helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth. For more information, visit www.iriworldwide.com. View source version on businesswire.com: http://www.businesswire.com/news/home/20170628006116/en/ |
