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Invodo 2015 Benchmarks Report Finds Use of Product Videos is Growing as They Continue to Serve as a Key Conversion Driver on Ecommerce SitesInvodo, the visual commerce experts, today announced the release of their annual benchmarks report on product video performance trends. The 2015 Product Video Benchmarks Report reveals that 2015 was the biggest year yet for the use of product videos on retail ecommerce sites. As brands and retailers continued to add more product videos to their sites than ever before - 41% more than 2014 - total video views also increased by 42% year-over-year. Playing a major role in the overall growth of video views was mobile consumption, which increased nearly 150% from 2014's mobile views. Additionally, consumers' appetite for product videos and their ability to aid in purchasing decisions remain strong as evidenced by findings that the average video view rate was 12.4% and that video viewers were 1.7 times more likely to purchase than non-viewers. "Product video is rapidly becoming a standard expectation for shoppers, and we see retailers responding," said Fred Waugh, VP of marketing, Invodo. "We anticipate consumers' demand for this type of content will only increase in 2016, driving retailers to further scale their use of video and push the boundaries of what's possible in order to deliver an even better online shopping experience." The report also provided a 2015 holiday analysis, which revealed record-breaking video views on Black Friday (News - Alert) & Cyber Monday. While total video views on these two holidays were 92% higher overall than 2014, mobile views increased significantly - up 254% on Black Friday and 222% on Cyber Monday (News - Alert). Key findings from the 2015 Product Video Benchmarks report include:
Report Methodology The 2015 Product Video Benchmarks report is based on aggregate data and information collected from a subset of Invodo's clients with complete, accurate and unbiased data from January 1, 2014 to December 31, 2015. All videos are featured on various product, category and home pages. The videos included originate from Invodo's client base of leading brands and retailers across a range of industries, including consumer electronics, fashion, sporting goods, and more. About Invodo Invodo helps leading retailers and brands turn online shoppers into buyers. Invodo works with clients to plan, create and publish video and other rich interactive content across thousands of products, resulting in more compelling consumer experiences and higher conversion rates. Invodo's comprehensive services and data-driven technology solutions have influenced over 53 million purchase decisions for more than 100 of the world's largest brands and retailers. Invodo is a privately-held company and is headquartered in Austin, Texas. Learn more at www.invodo.com or follow the company at The Invodo Blog, @invodo, and www.facebook.com/Invodo/.
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