[May 26, 2008]

Invitation - In Montreal on Monday night: Shel Holtz, internationally renowned social media expert

(Canada Newswire English Via Acquire Media NewsEdge) Attention News/Assignment/Business/Marketing Editors

Special guest of next 3e mardi / Third Tuesday Montr?al event

OTTAWA, May 26 /CNW Telbec/ - Shel Holtz (http://blog.holtz.com/), recognized internationally for his expertise in social media, will be the guest speaker at the upcoming 3e mardi / Third Tuesday Montr?al (http://www.3mardithirdtuesday.com/) event this Monday May 26 at 6 pm. Mr. Holtz will reveal to marketing and public relations professionals and corporate executives the benefits of employees' active participation in social media such as blogs, Facebook, MySpace and YouTube. 3e mardi / Third Tuesday Montr?al is a monthly event seeking to foster dialogue among communications professionals about social media and its increasing role in our society.

<<
Who : Shel Holtz, President, Holtz Communication + Technology

What : Social media in the workplace : realities and benefits

When : Monday, May 26 at 6 pm

Where : Lolita Lounge
(http://maps.google.com/maps?ie=UTF-8&oe=UTF-8&q=Lolita+Lounge&near=
Montreal,+
QC,+Canada&fb=1&cid=11759312649305813445&li=lmd&z=14&t=m
96 Sherbrooke Street West (corner Saint-Urbain)
Montreal
>>

This activity is open to the media.

About 3e mardi / Third Tuesday Montr?al

3e mardi /Third Tuesday Montr?al is a monthly meetup for public relations and marketing professionals interested in social media and its practical applications within their industry. These free events feature guest speakers in a relaxed atmosphere ideal for open dialogue and conversation. Launched in Toronto (http://publicrelations.meetup.com/85/) and Ottawa (http://publicrelations.meetup.com/84/) in 2006, Third Tuesday chapters have since been established in Vancouver (http://publicrelations.meetup.com/95/) and New Brunswick (http://publicrelations.meetup.com/99/). 3e Mardi / Third Tuesday Montr?al is sponsored by CNW Telbec (http://www.cnw.ca/fr/), K3 Media (http://www.k3media.com/), Massy-Forget relations publiques (http://www.mfrp.com/fr/accueil.php) and 76 Design (http://www.76design.com/).

Who is behind 3e mardi / Third Tuesday Montr?al?

3e mardi / Third Tuesday Montr?al events are organized by a volunteer committee whose members include the following public relations and marketing professionals:

- Michelle Sullivan (http://eminencegrisemontreal.blogspot.com/) (project leader)

- Pierre Bouchard (http://www.pierre-bouchard.com/)

- Nicolas Cossette (http://montrealsocialmedia.com/)

- Carmelle Dion

- Myl?ne Forget (http://blog.mfrp.com/)

- Mitch Joel (http://www.twistimage.com/blog)

- Isolde Legare

- CT Moore (http://gypsybandito.com/)

- Aur?lie Ponton

- Marc Snyder (http://emm-ess.blogspot.com/)

With the help of Joseph Thornley (http://propr.ca/).

Media invitation also available in French.

Shel Holtz

A world-renowned speaker, Shel Holtz has been advising businesses on the use of online tools for public relations and corporate communications since 1996. He is the author of several books, including Public Relations on the Net, Blogging for Business, How to Do Everything with Podcasting, The Intranet Advantage and Corporate Conversations. His blog (http://blog.holtz.com/), A Shel of my Former Self, launched in 2004 and For Immediate Release: The Hobson and Holtz Report (http://www.forimmediaterelease.biz/), the podcast he has been co-hosting since 2005, make him a pioneer in the use of social media by public relations professionals. His clients include Disney, FedEx, Sears, PepsiCo, General Mills, the World Bank, the International Monetary Fund, National Geographic, the American Red Cross, Aetna, John Deere, Monsanto and Manulife Financial.

Quote by Shel Holtz

"Employees like to talk about their work. They want to share their accomplishments and their passion for what they do. I don't suggest blocking communication or dictating messages, but rather providing staff with all the appropriate information and recognizing and emphasizing their active role in corporate communications, public relations and promotion. In short, in brand creation. "

Isolde Legare, (514) 583-3395; Michelle Sullivan, (514) 995-4015, ms@michellesullivan.ca

Copyright ? 2008 Canada Newswire Ltd. All Rights Reserved.

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