[March 19, 2015]

INVESTOR ALERT: Investigation on Behalf of Investors of E-Commerce China Dangdang, Inc. Announced by Law Offices of Howard G. Smith

Law Offices of Howard G. Smith announces that it is investigating potential claims on behalf of investors of E-Commerce China Dangdang Inc. ("E-Commerce China" or the "Company") (NYSE:DANG) concerning possible violations of federal securities laws. E-Commerce China operates as a business-to-consumer e-commerce company in the People's Republic of China, primarily as a seller of books, audio-visual products, periodicals, consumer electronics and electronic publications through its dangdang.com website.

The investigation is related to the Company's March 11, 2015, announcement that E-Commerce China is rescheduling the release of its fourth quarter and fiscal year 2014 financial results and the earnings conference call due to a "scheduling issue." The Company further stated that it expects to release the financial results and reschedule the earnings call to occur later this month. Following this news, E-Commerce China shares declined more than 8%, or $0.74 per share, to a closing price of $8.14 on March 11, 2015, on heavy volume.

If you purchased E-Commerce China securities, if you have information or would like to learn more about these claims, or if you have any questions concerning this announcement or your rights or interests with respect to these matters, please contact Howard G. Smith, Esquire, of Law Offices of Howard G. Smith, 3070 Bristol Pike, Suite 112, Bensalem, Pennsylvania 19020 by telephone at (215) 638-4847, Toll Free at (888) 638-4847, or by email to [email protected], or visit our website at http://www.howardsmithlaw.com.

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