Inuvo Reports 2009 Third Quarter Financial Results
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[November 23, 2009]

Inuvo Reports 2009 Third Quarter Financial Results

CLEARWATER, Fla. --(Business Wire)-- Inuvo™, Inc. (NYSE Amex:INUV), a leading provider of performance-based advertising and technology solutions, announced today its financial results for the three month and nine month periods ended September 30, 2009.



Richard K. Howe, our Chief Executive Officer stated, "The third quarter was an important turning point in our business. Quarter over quarter growth returned, market trends are positive, the Inuvo Platform was launched and as recently reported, we continue to accelerate innovations like LocalXML™ for publishers. We are laying a strong foundation for 2010." Third Quarter Financial Highlights Third quarter 2009 net revenue from continuing operations improved 9% to approximately $12.9 million as compared to $11.8 million in the prior quarter. Revenue decreased 27% over the comparable period in 2008.

Gross profit for the third quarter of 2009 was approximately $3.4 million or 26% of net revenue compared to approximately $6.3 million or 36% of net revenue for the third quarter of 2008.



Adjusted EBITDA for the third quarter of 2009 was approximately $1.1 million compared to approximately $1.6 million in the third quarter of 2008. Adjusted EBITDA margin was 9% in the third quarters of 2009 and 2008.

The net loss for the third quarter of 2009 was approximately $2.0 million or $0.03 per share, a 43% improvement compared to a net loss of approximately $3.6 million or $0.05 per share in the third quarter of 2008. Included in the net loss for the third quarter of 2009 is income from discontinued operations of approximately $0.5 million compared to a loss from discontinued operations of approximately $4.1 million in the third quarter of 2008.

The net cash provided by operating activities for the nine months ended September 30, 2009 was approximately $4.2 million compared to approximately $6.1 million for the nine months ended September 30, 2008.

The borrowing under the Wachovia credit facility was reduced by $2.3 million from $9.9 million at year end to $7.6 million at the end of the third quarter of 2009, which represents an increase of $0.2 million over the second quarter of 2009.

Operating Results by Segment         Net Revenue By Segment Three Months Ended September 30, (in Thousands)   Change Segment 2009 2008 $ % Exchange $ 6,739 $ 8,941 $ (2,202 ) -24.6 % Direct   6,116   8,571   (2,455 ) -28.6 % Total Net Revenue $ 12,855 $ 17,512 $ (4,657 ) -26.6 %           Gross Profit By Segment Three Months Ended September 30, (in Thousands)   Change Segment 2009 2008 $ % Exchange $ 1,784 $ 2,822 $ (1,038 ) -36.8 % Direct   1,604   3,483   (1,879 ) -53.9 % Total Net Revenue $ 3,388 $ 6,305 $ (2,917 ) -46.3 %           Net Revenue By Segment Nine Months Ended September 30, (in Thousands)   Change Segment 2009 2008 $ % Exchange $ 21,479 $ 21,758 $ (279 ) -1.3 % Direct   17,137   28,181   (11,044 ) -39.2 % Total Net Revenue $ 38,616 $ 49,939 $ (11,323 ) -22.7 %           Gross Profit By Segment Nine Months Ended September 30, (in Thousands)   Change Segment 2009 2008 $ % Exchange $ 5,262 $ 7,324 $ (2,062 ) -28.2 % Direct   7,642   13,151   (5,509 ) -41.9 % Total Net Revenue $ 12,904 $ 20,475 $ (7,571 ) -37.0 %   Reconciliation of Gross Profit to Adjusted Gross Profit and Net Loss to Adjusted EBITDA In addition to disclosing financial results in accordance with United States generally accepted accounting principles (GAAP), the Company's earnings release contains the non-GAAP financial measures "Adjusted Gross Profit" and "Adjusted EBITDA".

Adjusted Gross Profit and Adjusted EBITDA are not measures of performance defined in accordance with GAAP. However, management believes that Adjusted Gross Profit and Adjusted EBITDA are useful to investors in evaluating the Company's performance because: Adjusted Gross Profit reflects the amortization of data acquisition spend over the estimated benefit period whereas GAAP requires the Company to amortize the costs over the lesser of the life of the contract or the estimated benefit period, resulting in an accelerated amortization, and Adjusted EBITDA is a commonly used financial analysis tool for measuring and comparing companies in the Company's industry in areas of operating performance.

Management believes that the disclosure of Adjusted Gross Profit and Adjusted EBITDA offers an additional view of the Company's operations that, when coupled with the GAAP results and the reconciliation to GAAP gross profit and net loss, provides a more complete understanding of the Company's results of operations and the factors and trends affecting the Company's business. During the third quarter of 2009, the decline in margin rates was the result of an increase in investment in the acquisition of leads. Currently, these acquisition costs are being expensed as incurred even though these costs apply to the building of a names database that will be monetized in the future. Management estimates the benefit period for the names acquired will be approximately 12 months. Management does not believe the current accounting treatment properly reflects the benefit period associated with the lead spend.

Adjusted EBITDA should not be considered as an alternative to net income as an indicator of the Company's performance or as an alternative to net cash provided by operating activities as a measure of liquidity. The primary material limitations associated with the use of Adjusted EBITDA as compared to GAAP net loss is: it may not be compared to similarly titled measures used by other companies in the Company's industry, and it excludes financial information that some may consider important in evaluating the Company's performance.

The Company compensates for these limitations by providing a reconciliation of Adjusted EBITDA to GAAP net loss, to enable investors to perform their own analysis of the Company's operating results, in Thousands.

    3 Months Ended September 30, 9 Months Ended September 30, 2009   2008 2009   2008   Gross Profit $ 3,388 $ 6,305 $ 12,904 $ 20,475 Data Acquisition Amortization, net (1,319 ) (1,226 ) (3,459 ) (3,672 ) Data Acquisition Spend   2,851       1,346     5,010       3,865   Adjusted Gross Profit $ 4,920 $ 6,425 $ 14,455 $ 20,668         Net Loss $ (2,028 ) $ (3,583 ) $ (3,583 ) $ (40,614 ) Interest, net 181 182 542 572 Taxes - (932 ) - (7,776 ) Depreciation 438 380 1,479 1,457 Amortization 911 1,244 2,802 4,853 Stock Based Compensation 100 (177 ) 297 386 Settlement (98 ) - (530 ) Data Acquisition Adjustment 1,532 120 1,551 193 Asset Impairment   -       4,447     -       44,961   Total Adjusted EBITDA $ 1,134 $ 1,583 $ 3,088 $ 3,502   Adjusted EBITDA By Segment Exchange $ 856 $ 994 $ 2,107 $ 2,227 Direct 1,161 1,678 3,860 6,131 Discontinued Operations 540 325 1,568 (199 ) Corporate   (1,423 )     (1,414 )   (4,447 )     (4,657 ) Total Adjusted EBITDA $ 1,134 $ 1,583 $ 3,088 $ 3,502   The following is information excerpted from the Company's financial statements for the period ended and as of September 30, 2009. Please refer to the Company's financial statements filed with the Securities and Exchange Commission for complete financial statements and notes thereto. The financial information is presented in Thousands of Dollars, except per share data.

        3 Months Ended September 30,   9 Months Ended September 30,     2009 2008   2009 2008               Revenue   $ 12,855 $ 17,512   $ 38,616 $ 49,939               Gross Profit   3,388 6,305   12,904 20,475               Gross Margin Rate   26.4% 36.0%   33.4% 41.0%               Other Operating Expenses   5,774 6,627   17,415 22,959               Other Expense, net   184 251   639 28,263               Income (Loss) from Discontinued Operations, net   540 (4,108)   1,567 (17,190)               Net Loss   $ 2,028 $ 3,583   $ 3,583 $ 40,614               Net Loss Per Share (Basic and Diluted)   $ 0.03 $ 0.05   $ 0.05 $ 0.61       September 30, 2009   December 31, 2008           Current Assets   $ 10,754   $ 12,701 Non-Current Assets     14,290     16,519           Total Assets     25,044     29,220           Current Liabilities     17,332     10,596 Non-Current Liabilities     705     9,057 Stockholders' Equity     7,007     9,567           Total Liabilities and Stockholders' Equity   $ 25,044   $ 29,220                     Detail of Significant Balance Sheets Accounts:         Cash   $ 709   $ 360 Restricted Cash     563     992 Accounts Receivable, net     5,141     8,477 Unbilled Revenue     908     505           Accounts Payable     5,129     5,345 Accrued Expenses and Other Current Liabilities     1,544     1,587 Note Payable:         Current     7,589     1,649 Non-Current     -     8,266 Total Note Payable   $ 7,589   $ 9,915     Conference Call Information The Company will host a conference call today Monday, November 23, 2009 at 4:00 p.m. Eastern Time. Participants can access the call by dialing 888-669-0684 (domestic) or 201-604-0469 (international). In addition, the call will be webcast on the Investor Relations section of the Company's website at www.inuvo.com where it will also be archived for 45 days. A telephone replay will be available through December 7, 2009.

To access the replay, please dial 888-632-8973 (domestic) or 201-499-0429 (international). At the system prompt, enter the code 52805153 followed by the # sign. Playback will automatically begin.

About Inuvo™, Inc.

Inuvo is a leading provider of performance-based online marketing services that deliver customers to advertisers and revenue to publishers. Clients achieve their goals across marketing channels that include search, affiliate, lead generation and email. For more information, visit www.inuvo.com.

Comparable companies include: ValueClick, Inc. (VCLK), Marchex, Inc. (MCHX), LookSmart, Ltd. (LOOK), interCLICK, Inc. (ICLK) and Local.com Corp. (LOCM).

Cautionary Note Regarding Forward Looking Statements Certain statements in this document and elsewhere by Inuvo are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such information includes, without limitation, the business outlook, assessment of market conditions, anticipated financial and operating results, strategies, future plans, contingencies and contemplated transactions of the company. Such forward-looking statements are not guarantees of future performance and are subject to known and unknown risks, uncertainties and other factors which may cause or contribute to actual results of company operations, or the performance or achievements of the company or industry results, to differ materially from those expressed, or implied by the forward-looking statements. In addition to any such risks, uncertainties and other factors discussed elsewhere herein, risks, uncertainties and other factors that could cause or contribute to actual results differing materially from those expressed or implied for the forward-looking statements include, but are not limited to fluctuations in demand; changes to economic growth in the U.S. economy; government policies and regulations, including, but not limited to those affecting the Internet. Inuvo undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements as a result of certain factors, including those set forth in Inuvo's filings with the Securities and Exchange Commission.

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