[February 14, 2012]

International Speedway Corporation Joins Forces with Sportsblast to "Smoke Your Tires"

To celebrate the launch of the 2012 stock car racing season, International Speedway Corporation ("ISC"), the leading promoter of motorsports activities in the United States, has lent its track marks to a new iTunes app, Smoke Your Tires™, a burnout bonanza for players of all ages. The app will feature the likenesses of the Daytona International Speedway®, Homestead-Miami Speedway^SM, Talladega Superspeedway® and other iconic ISC tracks. Motorsports fans will relish the excitement of burning out, victory spin-outs and other extreme maneuvers. The thrill of the game is sure to excite fans across the country.

Smoke Your Tires was developed by Sportsblast, a production company that creates original works of animation and gaming with an emphasis on sports. The company was founded by producer and noted voice actor Nancy Cartwright (Bart Simpson) who is a NASCAR-licensed driver and a huge fan of motorsports racing. The company's previous forays in this realm include the web-based series The Kellys, in partnership with Turner Sports, and the creation of the character Haley, the star of the 'toon' series Haley's SportsScopes, which was seen on SprintVision and via webcast. Sportblast also co-created "The Lane" series with the NBA.

The app allows players to customize a stock car to feel as if they are smoking tires on an actul ISC track in never-before-seen-on-apps 360° spins, the difficulty of which increases by graduating levels. Players can all but smell the smoke!

The first two levels, with backdrops at Homestead-Miami Speedway and Daytona International Speedway, respectively, are free with multi-level tiers added with each new event of the stock car racing season hosted at an ISC track. Each level will be a unique experience with new and different challenges and degrees of difficulty.

To give the app a test run using a simplified version in Flash, go to www.smokeyourtiresgame.com and get ready for the launch of this new and exciting addition to the iTunes store, beginning Friday, February 17^th.

About International Speedway Corporation

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the DAYTONA 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California^SM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway^SM near Chicago, Illinois; Homestead-Miami Speedway^SM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York.

The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network and Americrown Service Corporation^SM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, the Company has a 50 percent interest in the Hollywood Casino at Kansas Speedway. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.

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