[August 18, 2008]

International Card Establishment Reports Profitable Second Quarter Results

(Marketwire Via Acquire Media NewsEdge) CAMARILLO, CA, August 18 / MARKET WIRE/ --

International Card Establishment, Inc.
(I.C.E.) (OTCBB: ICRD) today announced its second quarter 2008 results.

For the quarter ended June 30, 2008, the company generated net revenues of
$1,946,234 as compared to net revenues of $2,253,386 for the quarter ended
June 30, 2007. For the quarter ended June 30, 2008 and June 30, 2007, the
company reported net income of $55,262 ($0.00 per share) and a net loss of
$(295,221) ($0.01 loss per share), respectively.

For the six month period ended June 30, 2008, the company reported revenues
of $3,886,913 and net income of $49,717 ($0.00 per share), as compared to
revenues of $4,767,382 and a net loss of $(499,674) ($0.01 loss per share)
for the comparable year ago period.

"Our strategic decision to institute tighter controls on merchant account
acquisitions resulted in a return to profitability in the face of a
difficult economic environment," said William Lopshire, CEO, I.C.E. "While
this policy did result in revenue contraction, we remain focused on
profitability and have pared general and administrative costs an additional
$444,000 in the second quarter."

Mr. Lopshire added, "Now, that we have cut expenses as deeply as possible,
we have formed the LIFT Networks division, based in Tampa, Florida, in a
drive to accelerate revenue growth in our smart card and credit card
processing businesses. LIFT Networks will expand on our current product
lines by offering additional services to our stored value Gift and Loyalty
products; such as, Shop & Dine Rewards, a unique multi-merchant community
stored value cash/gift, loyalty and rewards card; stored value MasterCard
with payroll rewards; and the introduction of a consumer credit card
program -- LIFT Revolution. We believe that, given our current cost
structure, any incremental revenue gains will have a strong positive effect
on net income."

The LIFT Networks division focuses on the value-added services and products
that I.C.E. can provide to merchants to allow them to promote their
businesses and to access critical customer data and spending habits.

Mr. Lopshire stated, "Our LIFT Networks division has a suite of products
and services that enable merchants to create unique marketing campaigns to
attract new customers, reward loyal customers and most importantly, to
monitor the actual results through our proprietary customer relationship
and management ('CRM') software and databases."

Mr. Lopshire went on to say, "In the current economic environment we
believe that are value-added services and products help distinguish us from
our competitors, especially those focused on solely providing credit card
processing services, which is increasingly becoming a commoditized
business."

About I.C.E.

www.cardnetone.com

I.C.E. is a provider of diversified products and services to the electronic
transaction processing industry. I.C.E. establishes merchant accounts for
businesses that enable them to accept credit cards, debit cards and other
forms of electronic payments; supplies point-of-sale systems; facilitates
processing; and markets a proprietary "Smart Card"-based system that
enables merchants to offer store-branded gift and loyalty cards.

Forward-Looking Statements

This press release may contain forward-looking statements that are subject
to risks and uncertainties. Important factors which could cause actual
results to differ materially from those in the forward-looking statements,
include but are not limited to: the company's short operating history which
makes it difficult to predict its future results of operations; the
company's initial history of operating losses with possible future losses
which could impede its ability to address the risks and difficulties
encountered by companies in new and rapidly evolving markets; the company's
future operating results could fluctuate which may cause volatility or a
decline in the price of the company's stock; the possibility that the
company may not be able to price its services above the overall cost
causing its financial results to suffer; and other factors detailed in this
press release and in future company filings with the Securities and
Exchange Commission, at such time as the company is required to report its
results of operations under the Securities Exchange Act of 1934, as
amended.

Contact:
Kinzie Visser
I.C.E.
866-423-2491 ext. 571
email: kvisser@icepmt.com
or
Investor Relations Contact:
PAN Consultants, Ltd.
Philippe Niemetz
toll-free: 800/477-7570
212/344-6464
email: p.niemetz@panconsultants.com

Copyright ? 2008 Marketwire

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