[July 14, 2008]

Intermix(R) Upgrades to MarketLive(R) v5.5 eCommerce Suite to Deliver on Its Brand Promise and Engage High-End Fashion Customers

(Marketwire Via Acquire Media NewsEdge) FOSTER CITY, CA and NEW YORK, NY, July 14 / MARKET WIRE/ --

MarketLive, Inc.
(www.marketlive.com), the leading global eCommerce software and service
provider for retailers, today announced Intermix, a multi-brand specialty
retailer with 24 stores in the hottest markets across the U.S. and an
online store at (www.intermixonline.com), has upgraded to MarketLive v5.5.
The new version allows Intermix to more easily deliver on its brand promise
of offering a mix of established and up-and-coming designer fashions at
targeted price points.

"The online channel is critical to our success as a high-end retailer,"
said Don McNichol, eCommerce Director for Intermix. "Not only does it
provide an additional revenue stream for the company, it allows us to be a
respected fashion authority by continuously profiling and showcasing the
hottest designers and trends. MarketLive is integral to our success because
the company's eCommerce suite provides a platform for our online business
and allows us to focus on what we do best -- marketing and merchandising to
our customers."

Intermix has been a longstanding MarketLive customer. The retailer selected
MarketLive as its eCommerce software partner for three main reasons: 1)
MarketLive's hosted platform means Intermix doesn't need to hire and
maintain an in-house IT team, 2) Intermix benefits from the best practices
gleaned from MarketLive's extensive eCommerce experience, and 3) MarketLive
understands Intermix's business and provides tailored service and support
that makes a real difference.

For Intermix, upgrading to MarketLive v5.5 was an easy decision. The new
multi-site administration capability makes it easy to manage multiple sites
with a single administration tool. Intermix expects to achieve greater
efficiencies in the overall management and merchandising of the site
through MarketLive's seamless integration with corporate and legacy
point-of-sale (POS) systems. The modular architecture allows Intermix to
add new features and functionality to the site as their business demands.

"These new features make it easier for my staff to focus on marketing and
merchandising, rather than building and administering our site," added
McNichol. "We now have more time to help our customers stay on top of the
latest trends while we showcase the latest fashions and accessories from
the more than 400 designers in our portfolio."

"Many of our customers are upgrading to MarketLive v5.5 because it offers
compelling functionality and simplifies the administration of their online
business," said Terry Austin, CEO MarketLive. "The innovation and

best-practices built into MarketLive 5.5 help retailers grow their brands
by more effectively reaching and pleasing their shoppers. We are proud to
count Intermix in our community of retailers and look forward to watching
them achieve their business goals with MarketLive."

About MarketLive

Since 1995, MarketLive, Inc. (www.marketlive.com) has provided
enterprise-class eCommerce retail technology and services that help
fast-growing companies successfully sell goods and services online.
Designed to meet the unique requirements of catalogers, retailers, direct
marketers, and manufacturers, the extensible MarketLive? eCommerce Suite
and MarketLive's best practices-based Intelligent Selling? methodology
enable merchants to enhance their customers' experience online while
dramatically improving acquisition, conversion, and retention rates. The
MarketLive platform is the most retail-targeted, fully featured,
customizable eCommerce solution on the market today. MarketLive powers
successful retail eCommerce sites, including Boston Proper, Bon-Ton Stores,
Stride Rite, Vanity Shops, Gaiam, Wakeside and TruSnow.

About Intermix

Founded in 1993 by Khajak Keledjian and his brother, Intermix has grown to
become a leading retailer and fashion authority. Intermix provides its
clientele with fashions and accessories from a mix of the hottest
established and up-and-coming designers. Intermix showcases its offerings
in more than 24 stores across the U.S. as well as online at
www.intermixonline.com.

Contact:
Kelli Tejada
MarketLive, Inc.
415.271.9820Email Contact

Copyright ? 2008 Marketwire

[ Back To TMCnet.com's Homepage ]

Discussions: