| [September 03, 2008] |
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InterContinental Hotels Group and Communispace Sign Two-Year Agreement
BOSTON --(Business Wire)-- Communispace, creator of online customer insight communities for more than 100 of the world's leading brands, today announced that it has expanded its relationship with IHG (InterContinental Hotels Group), the world's largest hotel company by number of rooms. IHG has more than 590,000 rooms in nearly 100 countries and approximately 160 million stays each year.
IHG's first private online community which launched in 2007 is made up of 300 members of its 25-year old Priority Club Rewards (PCR) loyalty program, the world's largest hotel loyalty program with more than 39 million members worldwide, and was designed to integrate the voice of their most valuable customers into their organization. The quality of insights gained from this primarily US-based community prompted IHG to launch a second community with a more global focus for the company's Ambassador Members. The company is now in the process of launching a third community devoted specifically to the European region.
"Our online community initiative is one of those investments in our commitment to listening to our customers," said Ken Bott, director of global consumer marketing and CRM, IHG. "We know that to maintain and grow our market position, we need to integrate the voice of our customer into every aspect of our business."
"We're proud of our work with IHG, and we're excited to be able to help IHG create more opportunities for listening to their customers across the globe," said Leslie Forde, VP of Strategic Alliances. "For us, expanding our business relationship with a client and industry leader such as IHG is especially important; it's incredibly gratifying for us that our clients see our brand of private online customer communities as long-term, strategic assets for their businesses."
About Communispace
Communispace Corporation is the leader in building, managing and facilitating private branded communities that deliver the voice of the customer and enable businesses to generate continuous insights, drive faster innovation, and drive revenue. Founded in 1999, the company has created more than 300 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels. Headquartered in Watertown, Massachusetts, the company has offices in New York, San Francisco, London, Chicago, Austin, Atlanta and San Remo, Italy.
About IHG
InterContinental Hotels Group (IHG) (LON:IHG, NYSE:IHG (ADRs)) is the world's largest hotel groups by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,000 hotels and more than 590,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental(R) Hotels & Resorts, Crowne Plaza(R) Hotels & Resorts, Holiday Inn(R) Hotels and Resorts, Holiday Inn Express(R), Staybridge Suites(R), Candlewood Suites(R) and Hotel Indigo(R), and also manages the world's largest hotel loyalty program, Priority Club(R) Rewards with over 39 million members worldwide.
IHG has more than 1,700 hotels in its development pipeline, which will create 150,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media
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