TechNavio's analysts forecast the Interactive Mobile and Social Media Marketing Spend in the US to grow at a CAGR of 28.48 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increased penetration of smartphones and tablets. Interactive Mobile and Social Media Marketing Spend in the US has also been witnessing the emerging demand for games marketing. However, the lack of proper marketing strategy could pose a challenge to the growth of this market.
The oher vendors mentioned in the report are: TribalDDB Worldwide Inc., VML Inc., Rosetta Inc., Possible Worldwide Inc., iCrossing Inc., Radian6 Technologies Inc., Sysomos Inc., Adobe Systems Inc., SAS Institute Inc., Visible Technologies Inc., Conversocial Inc., HootSuite Media Inc., SocialVolt Inc., Viralheat Inc., and HubSpot Inc.
Commenting on the report, an analyst from TechNavio's Enterprise Computing team said: ''One of the major trends in this market is the demand for games marketing. Games offer ease of market segmentation and targeting potential customers at a cost which is very low when compared to traditional marketing solutions. Thus, due to the presence of several positive trends the future of Interactive Mobile and Social Media Marketing Spend in the US looks promising.''
According to the report, one of the major drivers is the increased penetration of smartphones and tablets. The increased penetration of technologically advanced smartphones has helped interactive mobile marketing solution providers improve the deployment of mobile display and search-related marketing efforts. This has in turn provided end-users with ease of segmenting and targeting only potential customers.
Further, the report reveals that the lack of proper marketing strategy constitutes one of the major challenges in this market.
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