| [February 07, 2010] |
 |
Intel Gets to the Core with Super Bowl Ad
--(Business Wire)--
Intel (News - Alert) Corporation:
WHEN:
Sometime during Super Bowl XLIV, kickoff at 3:25 p.m. PST Sunday, Feb. 7
WHERE:
CBS
WHAT:
Intel Corporation Super Bowl commercial titled "Lunchroom" (30 seconds):
-- "Lunchroom" is set in an Intel lunchroom where a few engineers are excitedly discussing the all new 2010 Intel® Core™ processor family. One of the engineers is so excited he shouts about how "these processors are the most amazing achievement in the history of the company." A passing robot hears this and is saddened that he is no longer the biggest deal at Intel. He drops his tray in dismay and exits the lunchroom.
WHAT ELSE:
Intel is leveraging the highly visible Super Bowl communications platform to support the company's 2010 Intel® Core™ processor family:
-- This is Intel's return as an individual Super Bowl sponsor after 12 years.
-- Intel also is the title sponsor of the post-game show on CBS, during which a second 30-second Intel commercial will debut. Sponsorship and buy valued in the millions.
-- Each commercial employs a sense of "geek humor" and centers on the 2010 Intel® Core™ Processor (News - Alert) family, which announced earlier this month at the International Consumer Electronics Show, delivers unprecedented integration and smart performance for laptops, desktops and embedded devices.
WHO:
-- Advertiser/Sponsor: Intel Corporation
-- Creative: San Francisco independent ad agency, Venables Bell & Partners
-- Media planning and buy: Omnicom (News - Alert) Media Group agency OMD
ONLINE:
The new commercials will be available online after they air on the Intel site (www.intel.com), Intel Fan Page on Facebook (News - Alert) (www.facebook.com/intel) and Channelintel on YouTube (www.youtube.com/channelintel). Follow Intel on twitter at @intel (www.twitter.com/intel) and @IntelNews (www.twitter.com/IntelNews).
CONTACT:
David Dickstein, Intel Media Relations
916-356-2211, david.a.dickstein@intel.com
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