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Integral Ad Science Granted Media Rating Council Accreditation for Video Ad Viewability MeasurementNEW YORK, Feb. 26, 2015 /PRNewswire/ -- Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced it has received accreditation from the Media Rating Council (MRC) for the company's Video Ad Viewable impression measurement and related video ad viewability metrics. This adds to the already accredited Integral services for display ad viewability and brand safety. MRC accreditation indicates Integral's accredited products comply with MRC Standards and the MRC's Viewable Impression Measurement Guidelines, as well as other relevant industry measurement guidance, thereby providing Integral's clients with confidence they are receiving transparency and control over the quality of their digital ad campaigns. "We congratulate Integral Ad Science on earning MRC accreditation for its Video Ad Viewability measurement, and applaud their efforts to improve the digital advertising landscape," said George W. Ivie, Executive Director and CEO of the MRC. "Integral has demonstrated itself to be an important industry leader in providing viewability and ad verification solutions that enable greater accountability throughout the industry." Integral's video viewability metrics feed into all of the company's product suites – Marketer's Edge, Trader's Edge, and Seller's Edge – empowering clients and partners throughout the ecosystem with complete ad viewability data. Integral's video solution reveals the viewability of the video ad itself, not simply when the player is loaded on the page. In addition to viewability measurement, Integral's video slution provides strong assurances that video ads appear in fraud-free, brand-safe, and contextually relevant environments. "Integral is proud to participate in important industry-wide initiatives that help establish media quality standards for digital advertising," said Scott Knoll, CEO of Integral Ad Science. "This accreditation rounds out our viewability solution, validating our market leading comprehensive measurement capabilities." About MRC About Integral Ad Science
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/integral-ad-science-granted-media-rating-council-accreditation-for-video-ad-viewability-measurement-300042096.html SOURCE Integral Ad Science |