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Insight Report: Insurers Engagement with Social MediaLONDON, March 26, 2015 /PRNewswire/ -- Synopsis - It provides current and future scenarios for social media and its impact on the insurance industry. - It details various benefits available to, and challenges faced by, insurance companies while adopting social media strategies. - It provides case studies on how insurance companies are using social media for effective customer engagement and marketing. Reasons To Buy - Gain an understanding of the rising adoption social media channel across the business functions of the insurance industry, and the impact of social media on the insurance industry globally. - Understand how social media tools such as networking sites, blogs and online communities are being used by insurers and distributors in areas such as product development, marketing, operations, customer engagement and brand building to improve their overall efficiency and profitability. - Understand market opportunities and challenges faced by insurance companies globally while implementing social media marketing strategies. Also, gain an understanding of the future use of social media in the insurance industry. - Identify the best practices adopted by insurers and distributors by illustrating social media strategies used by insurance companies in the form of case studies. Key Highlights - The increasing prevalence of the internet and widespread adoption of smartphones have fuelled social media expansion, with more than half of the online population now engaged in social networking. Insurers are using social media platform extensively to communicate with customers and to promote their products and services. - Insurers across the world are increasingly using social media across their businesses, using it as part of product development, sales and marketing, underwriting, customer service and claims management, although branding, image building and marketing are the primary focus areas. - Companies are expected to increase their investment in social media technology, as well as services to monitor and solicit public opinion about their brands and products. They will have to shape their online presence and develop strategies to harness social media. Download the full report: https://www.reportbuyer.com/product/2796457/ About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers http://www.reportbuyer.com For more information: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/insight-report-insurers-engagement-with-social-media-300056636.html SOURCE ReportBuyer |