|[March 08, 2017]
Inpixon Selects PAN Communications as Integrated Marketing & PR Agency of Record
Communications, an integrated marketing and PR agency for the B2B
and healthcare technology industries, has been named the agency of
record for Inpixon,
a leader in Indoor Positioning and Data Analytics. Through its
partnership with PAN Communications, Inpixon will continue to increase
its brand visibility as it delivers the benefits of "GPS for the
indoors" to organizations across a broad range of industries.
Inpixon Indoor Positioning Analytics is revolutionizing the omnichannel
approach by providing rich positional information like GPS and
browser-like intelligence for the indoors. All establishments that
strive to create a continuous customer experience between their online
and in-store presences - including retail brands, shopping malls,
airports - can gain better business intelligence, increase consumer
satisfaction and make more informed marketing investments with Indoor
Positioning Analytics technology. Inpixon also provides greater security
to enterprises, financial services institutions and government agencies
by creating a Security Dome around their premises to keep out
unauthorized devices. Inpixon just completed a rebranding and name
change to reflect a strategic and unified focus on indoor positioning
and data analytics, and the company turned to PAN to drive new
visibility for its offerings.
"Based on their innovative approach to integrated marketing and PR, and
their proven success in our industry, partnering with PAN Communications
was a natural choice for Inpixon," said Soumya Das, chief marketing
officer for Inpixon. "With PAN as an extension of our marketing
department, we're confident that we will build new momentum nd
visibility for our Indoor Positioning Analytics innovations."
Inpixon chose PAN because of the agency's integrated approach, the
industry knowledge of its team and its dedication toward driving results
in a fast-paced and competitive market. PAN will work closely with
Inpixon's marketing team to tell the company's story, increase its
thought leadership in the indoor positioning market and build strategic
brand visibility and awareness.
"Inpixon has developed game-changing technology that will enable
organizations across industries to unlock untapped potential for
customer experience, security and public safety," said David Bowker,
vice president at PAN Communications. "We look forward to a productive
partnership with Inpixon to deliver a content-driven and media
relations-focused program that will drive awareness of the benefits of
its technology to businesses and government organizations."
Inpixon (NASDAQ: INPX) is a leader in Indoor
Positioning and Data Analytics. Inpixon sensors are designed to find all
accessible cellular, Wi-Fi, and Bluetooth devices anonymously. Paired
with a high performance, data analytics platform this technology
delivers visibility, security, and business intelligence on any
commercial or government premises world-wide. Inpixon's products,
infrastructure solutions, and professional services group help customers
take advantage of mobile, big data, analytics, and the Internet of
Things (IoT) to uncover the untold stories of the indoors. For the
latest insight on Indoor Positioning and Data Analytics,
follow Inpixon on LinkedIn and @_Inpixon on Twitter.
Communications is an integrated
marketing and PR agency servicing B2B and healthcare technology
brands. With offices in Boston, San Francisco, Orlando and New York, PAN
delivers insight-driven, measurable public relations programs for
leading and emerging brands nationally and globally, such as SAP (News - Alert),
MediaMath, BlueCoat, Maestro Health and Fuze. The firm provides today's
modern marketers with communications, influencer relations, social media
and digital services that build brand equity and drive business results.
For more information visit our website at www.pancommunications.com,
follow us on Twitter (News - Alert) (@PANcomm)
or call 617.502.4300.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170308005204/en/
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