NEW YORK, Apr 19, 2012 (PR Newswire Europe via COMTEX) --
- inRoll(R) Studio allows the creation of interactive video ads with social media and micro-site functionalities to launch on all sites, all devices quickly and effortlessly.
NEW YORK, April 19, 2012 /PRNewswire/ -- Innovid, the leading provider of Video Advertising solutions, today announced enhancements to inRoll(R) Studio for video ads which lets publishers and agencies turn any pre-roll campaign into an interactive and social experience. Brightroll, Adap.tv, and TubeMogul have seen great success using inRoll(R) Studio for their advertisers. On average, advertisers are experiencing 500% increase in CTR compared to banners.
In addition, Innovid has released a host of new social Apps that help drive brand engagement, including:
Moreover, in response to the global demand of the inRoll(R) video ad format, Innovid inRoll(R) Studio now supports French, Spanish, German, Italian, Portuguese, Russian, Polish, Japanese and dozens of other languages in addition to English.
Backed by Sequoia Capital, Innovid is the leading global platform for interactive pre-roll and video ad serving, recognized by Streaming Media magazine as one of the top 100 companies with greatest impact on streaming media industry. Innovid developed the groundbreaking inRoll(R), the de-facto standard for interactive video advertising, supported by 90% of the publishers in the US, including: Yahoo!, AOL, MTV, NBC, CBS, ABC , VEVO and 100% of the US video ad networks. The Innovid platform is used in campaigns for most of the top global brands. Innovid's agency video ad server enables seamless delivery of video ads across platforms and devices, Desktops, Mobile, Tablets and Connected TVs, allowing advertisers to create a consistent brand experience independent of where the user sees an ad.