TMCnet News
Innovation Games Offer Insight at 2006 Software Marketing Perspectives ConferenceSUNNYVALE, Calif. --(Business Wire)-- July 6, 2006 -- At The Software Marketing Perspectives Conference and Expo held June 13 & 14 at the Santa Clara Convention Center, conference chair John Desmond gave his customers, the attendees, an opportunity to shape the structure and content for next year's conference using the Innovation Game(TM) Prune the Product Tree. The Software Marketing Perspectives Conference and Expo (www.smpevent.com) is the event where the high technology product management, marketing, public relations, and business development professionals go to exchange ideas with other senior professionals responsible for delivering results. "We are always looking for innovative ways to collect feedback from conference attendees, and the Prune the Product Tree Innovation Game(sm) from Enthiosys is clearly innovative. Getting conference attendees to take a physical action spurs creative thinking. We came away with a number of great ideas for the next conference as a result, in the same way that product managers use the Innovation Game to elicit new insights from customers." SMP conference organizer John Desmond. "We were delighted to sponsor the Innovation Games lunchtime session at the SMP Event. Having used the Innovation Games with our own customers, we've experienced the interaction and new types of customer understanding that can be collected by playing these games. These games provide yet another collaborative source of market data into FeaturePlan's automated product management process. We are excited to see how the event organizers will use this information gathered from their session to shape the agenda and events at the 2007 Software Marketing Perspectives Conference & Expo." Russell Foy, VP Sales & Marketing Ryma Technology Solutions Inc. About Enthiosys, Inc. Enthiosys is a software product management consulting firm dedicated to helping companies who develop software-enabled products. We leverage proven techniques and methodologies to improve your software product management process and the effectiveness of the professionals who participate in that process. To better understand how Enthiosys can help you get the most out of your software product management organization by delivering greater value to your customers, getting to market faster, and increasing your bottom line, visit us at www.enthiosys.com. About Ryma Technology Solutions, Inc. Ryma Technology Solutions delivers real-world product Management solutions for the software development community through its flagship product, FeaturePlan. Ryma Technology Solutions is a privately held, venture-backed company that was founded in 2000. Ryma has a management team with extensive experience in product management, and is driven by the belief that there is a better way to build a world-class product management organization. FeaturePlan has over 1,500 users worldwide in a variety of industries, including security, financial services, technology, telecommunications, consumer goods and healthcare. |
