|
Informa Telecoms & Media: Fast IPTV subscriber take-up expected but where's the money?
Nov 21, 2008 (M2 PRESSWIRE via COMTEX) --
Strong growth will result in 57 million IPTV homes by 2013 - or triple the end-2008 figure, according to a new report from Informa Telecoms & Media. Despite this acceleration, only 4% of the world's TV households are forecast to subscribe to IPTV platforms by 2013. In fact, IPTV: A Global Analysis - 4th Edition states that only 14 countries will have more than 1 million IPTV subs.
Report author Simon Murray said: "This fairly limited penetration comes from having to migrate subscribers away from long-established cable and DTH services, as well as the impact of DTT to a lesser extent. However, there are examples of IPTV gaining a foothold even in the most competitive markets."
In the short term, Informa Telecoms & Media forecasts 18.6 million IPTV households by the end of 2008, up 8 million in the year. Asia Pacific and Western Europe are each responsible for nearly 3 million of the additions, with North America adding 1.7 million. However, the global figure represents just 2% of TV households.
Much of the future growth is expected to be in Asia Pacific. It will become the largest region by 2010. By 2013, Asia Pacific will contribute 22.2 million of the 57.0 million global total. China alone will have crossed the 10 million mark.
The US won't be too far behind China, which may surprise some given the high cable and satellite penetration in the States. However, IPTV operators have already scored considerable success, winning with their attractive triple-play packages and the traditionally fraught relationship between consumers and the cable operators.
See figure 1. Top 5 IPTV markets by households: http://informamedia.msgfocus.com/c/1iUsDLEYLxkm74aoJ
France will remain Europe's leader, but growth is expected to slow in coming years as IPTV concentrates on urban areas. France will have 4.9 million IPTV homes by 2013, up from 3.6 million in 2008.
See figure 2. Top 5 IPTV markets by penetration: http://informamedia.msgfocus.com/c/1iUsG3S9ENbcoX6ta
Hong Kong will remain the top country for IPTV penetration of TV households, thanks many to the inroads made by market leader PCCW. PCCW enjoyed rapid take-up by offering subscribers a la carte channel options and monthly - rather than annual - contracts. PCCW has also taken advantage of the slow reactions of established cable operator I-cable.
However, the company is now encouraging subscribers to invest in longer term packages to increase revenues and reduce seasonality of revenues (for example, turnover falls when the European soccer seasons end).
More than a third of Hong Kong's TV households receive IPTV signals. Although the growth is slowing, half its TV households will take IPTV by 2013. Hong Kong will remain way ahead of the next country.
By 2013, Singapore will be second, with 20% IPTV penetration. Singapore's market bears similarities to Hong Kong as SingTel battles against the established cable operator StarHub Cable Vision. Taiwan will be just behind Singapore with 19% penetration.
France will be in third place with 18% penetration, just ahead of the Netherlands and Belgium - both of which are heavily cabled, but the IPTV operators have introduced attractive enough packages to win subs over.
By 2013, IPTV penetration will be higher than 10% of TV households in 12 countries. However, 14 countries covered in our forecasts will record penetration of 2% or less. Latin America will record low rates, mainly due to the slow start of IPTV in much of the region.
The 200-page report IPTV: A Global Analysis - 4th Edition is published by Informa Telecoms & Media. Informa Telecoms & Media produces a wide range of media business publications, including a market-leading portfolio of regional TV reports - including Asia Pacific TV, Americas TV, Middle East & North Africa TV and Eastern European TV.
About IPTV: A Global Analysis (4th edition)
The 4th edition of IPTV: A Global Analysis, includes important illustrative statistics and reliable forecasts to 2013. It analyses more than 60 markets worldwide and includes detailed forecasts for the top 45 countries. With numerous recent launches of IPTV worldwide, and others pending, the report provides a valuable insight into their chances of success.
To order your copy click here: http://informamedia.msgfocus.com/c/1iUsIm5ky322GQ2xB
To download the marketing brochure click here: http://informamedia.msgfocus.com/c/1iUsKEivriSSYIYC2
To download your FREE table of contents click here: http://informamedia.msgfocus.com/c/1iUsMWvGkyJJgBUGt
Informa Telecoms & Media is a trading name of Informa UK Limited.
Registered in England under no. 1072054 Trading and Registered Office: Mortimer House, 37-41 Mortimer Street, London, W1T 3JH, England.
CONTACT: Simon Murray, Principal Analyst, Media Informa Telecoms & Media
Tel: +44 (0) 207 017 4262
e-mail: simon.murray@informa.com
Lucy Powell, PR Manager, Informa Telecoms & Media
Tel: +44 (0) 207 017 6597
e-mail: lucy.powell@informa.com
M2 Communications Ltd disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.
[ Back To TMCnet.com's Homepage ]
|
INDUSTRIES
Activate Email 
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO East, January 20-22, 2010. Miami, FL.
