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Infonetics Research: Mobile advertising, app stores driving service delivery platform market
(Market Wire Via Acquire Media NewsEdge) CAMPBELL, CA -- (MARKET WIRE) -- 11/17/09 --
Market research firm Infonetics Research released the
second edition of its 2009
Service Delivery Platform Software and Services report, which tracks
fixed-line and wireless SDP software and services.
ANALYST NOTE
"Mobile advertising and 'app stores' are two of the key drivers behind
service provider investment in service delivery platform software and
services because of their potential as significant new revenue sources.
Operators such as Maxis are already implementing mobile advertising
solutions that include location-based advertising and SMS ad insertion, and
nearly every major service provider is at least evaluating the feasibility
of implementing its own app store, including a service delivery environment
capable of supporting this new revenue source. However, operators must
implement those strategies within the next year, or risk being left in the
dust by competitors such as Apple, Google, and the device manufacturers,"
advises Shira
Levine, directing analyst for next gen OSS and policy at Infonetics
Research.
SERVICE DELIVERY PLATFORM MARKET HIGHLIGHTS
-- Infonetics forecasts the worldwide service delivery platform software
and services market to roughly double from 2008 to 2013, when it will
reach $4.0 billion
-- Oracle is the worldwide revenue leader in the SDP software segment,
while Ericsson leads the SDP services segment
-- Though many operators continue to take a "walled garden" approach to
content delivery strategies, a growing number are looking to deliver more
innovative services and better monetize their network assets by exposing
network and service enablers for use by third party developers, and
charging for that access
-- In the short term, operators will use SDPs to help streamline the
creation and delivery of basic services, including VoIP, ringtones, and
streaming video services; later, they will be used to create "mashups" and
other Web-based applications to compete with those offered by Google,
Yahoo!, and other Web 2.0 Internet content providers (ICPs)
REPORT SYNOPSIS
Infonetics' service delivery
platform report provides market size, vendor market share, forecasts
through 2013, market drivers, and analysis for fixed-line and wireless SDP
software and services. The report tracks revenue separately for consulting,
integration and hosted SDP services, and for the five main SDP software
components: network and subscriber abstraction, SDP framework, service
creation environment, service orchestration, and Web services environment.
SDP software and service vendors tracked: Accenture, Aepona,
Alcatel-Lucent, Argela, Atos, CapGemini, Datatronics, Ericsson,
Hewlett-Packard, Huawei, IBM, jNetX, Kabira, Microsoft, Motorola, Nokia
Siemens, Oracle, Tata Consulting, TechMahindra, Telcordia, Telenity,
TietoEnator, Volantis, ZTE, and others.
The report includes customer wins and service provider/vendor announcements
made by Accenture, Astelit, COSMOTE, Globe Telecommunications, Korea
Telecom Freetel, KPN, Maxis Communications Berhad, Mobilkom, Mobily Saudi
Arabia, Shanghai Unicom, SingTel, TDC, Telecom Italia Mobile, Telefónica,
Telstra, and others.
Regions covered in the report: North America, EMEA (Europe, the Middle
East, Africa), Asia Pacific, and CALA (Central and Latin America), plus
worldwide totals and market share.
RELATED RESEARCH
--
Deployment activity picking up in fast-growing policy server market
--
Oracle, IBM receive high marks from service providers in service delivery
platform survey
--
Operators increasing spending on subscriber data management to improve
bottom line
-- Policy Server Vendor Ratings: Global Service Provider Survey (Dec.
2009)
MORE INFORMATION
Log on or join: http://www.infonetics.com/login
From the portal, go to RESEARCH, then NEXT GEN OSS AND POLICY.
CLIENT CONFERENCE CALL
-- Service
Delivery Platform Software and Services (Nov. 18)
SALES
-- Larry Howard, Vice President: larry@infonetics.com, +1 408-583-3335
-- Scott Coyne, Senior Account Director, Eastern North America, Europe,
Middle East: scott@infonetics.com, +1 408-583-3395
Infonetics Research is an
international market research and consulting firm serving
the communications industry since 1990. A leader in defining and tracking
emerging and established technologies in all world regions, Infonetics
helps clients plan, strategize, and compete more effectively.
Follow Infonetics on Twitter: http://twitter.com/infonetics.
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1116895
Lead Analyst:
Shira Levine
Directing Analyst, Next Gen OSS and Policy
Infonetics Research
Email Contact
http://twitter.com/shiralevine
+1 408.583.3381
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