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iMedia Communications and the IAB (Interactive Advertising Bureau) Announce PartnershipOn Monday, iMedia Communications, Inc. (@imediatweet), the leading event and media company for marketing executives, and the IAB (Interactive Advertising Bureau; @IAB), the global organization that empowers the media and marketing industries to thrive in the digital economy, announced a partnership to offer IAB sessions at iMedia Summits through spring 2016. "The IAB is the most respected organization in the industry for standards, best practices, and research," said Kurt Indvik, Vice President of iMedia Communications. "We're pleased to form a partnership that will offer our members access to top level insights and training." "We are committed to elevating the knowledge and skills in this quickly-changing industry," said Michael Theodore, SVP, Learning & Development and General Manager, IAB Education Foundation, IAB. "There has never been a stronger need for professional training curated specifically for digital media, and we're proud to extend our programs to iMedia's audience of established industry executives." The first IAB seller session, presented at the iMedia Brand Summit on Sept. 14, will be "Six Questions You'd Better Have The Answers To If You Want to Make the Sale," a quick look at programmatic, ad fraud, viewability, liquid consumers, and more. Michael Theodore will present this session. The IAB will also present at the iMedia Agency Summit, Dec. 6-9, 2015; the iMedia Brand Summit, Feb. 21-24, 2016; and the iMedia Agency Summit, May 1-4, 2016. About iMedia Communications, Inc. iMedia, named the top must-attend marketing conference for leaders by Forbes.com, is the leading event and media company for digital marketing, media, and advertising leaders. The hub of the iMedia community is iMediaConnection.com, a daily publication and discussion forum. The iMedia event portfolio includes the iMedia Agency Summit and iMedia Brand Summit. About the IAB The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Working with its member companies, IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. View source version on businesswire.com: http://www.businesswire.com/news/home/20150831005292/en/ |
