[April 09, 2012]

iGoDigital Partners with Bazaarvoice and ExactTarget to Host Top Retailers at Austin eRetail Roundtable

iGoDigital, the market and technology leader in personalized product recommendations, and guided selling tools, today announced the company's partnership with Bazaarvoice and ExactTarget to host the Austin eRetail Roundtable on April 11th, from 12:00-4:00 p.m. Taking place at the AT&T (News - Alert) Executive Education and Conference Center in Austin, Texas, the event brings together some of the industry's most influential retailers and representatives to discuss the technologies, services and trends that are transforming the current - and future - ecommerce marketplace. The event is part of the Bazaarvoice Social Summit, which takes place April 11-13 and hosts leading social strategists and executives from top brands to share trends and strategies guiding the future of social data.

The Austin eRetail Roundtable will kick off the Social Summit by gathering retail executives from companies such as Best Buy, Dell (News - Alert), Cabela's, The Land of Nod, QVC, Lowe's, and Orvis to tackle the hot topics and burning questions surrounding the retail industry. Topics such as social commerce innovations, hiring ecommerce talent, leveraging data with analytics, leveraging email segmentation strategies, next practices of personalization, benefits of triggered email, and the mobile marketplace will all be discussed at the event. Attendees will also have the opportunity to ntwork with Roundtable participants and other C-level executives; learn how other companies are implementing technology to create a more productive, revenue-generating business environment; and discover what these industry leaders have on the horizon.

"We are excited to join forces with ExactTarget and Bazaarvoice to bring together some of the industry's best and brightest in the retail and ecommerce space for this year's roundtable to discuss the technology and trends that are transforming the marketplace," said Eric Tobias, president, iGoDigital. "As the online and mobile shopping habits of consumers continue to evolve, this year's event will be extremely valuable for all attendees for creating and maintaining customer loyalty and improving the overall online shopping experience."

For the fifth straight year, the Bazaarvoice Social Summit is bringing together some of the world's top brands and best marketing minds to discuss how to turn social data into smarter business decisions, and why the voice of the customer belongs at the center of every business. This perennial sellout gathers more executives and well-known influencers each year, while maintaining the intimate networking opportunities attendees rave about. The Summit remains an exclusive event by design, specifically tailored to marketing executives across key industry verticals - creating more productive opportunities for our most strategic partners.

iGoDigital, ExactTarget and Bazaarvoice customers are able to leverage the companies' mutual technology integration to present relevant and actionable product recommendations on a retailer's website or via email to each shopper, resulting in a dramatic increase in conversion rates, average order value and revenue. The integration between iGoDigital and ExactTarget enables retailers to send personalized transactional, marketing, and event-based remarketing messages including product recommendations, leading to improved open rates, more purchases and an increase in return visits to a retailer's website. Likewise, iGoDigital and Bazaarvoice's partnership offers customers the ability to add customer review stars to product recommendations, leading to greater customer insight and product discovery and ultimately helping increase the click rate an additional 5 percent.

iGoDigital is a proud sponsor of the Social Commerce Summit. For more information on the Summit, please visit www.summit.bazaarvoice.com.To learn more about iGoDigital or if you would like to setup a meeting at the conference, please contact tellmemore@igodigital.com or visit www.igodigital.com.

About iGoDigital

iGoDigital is the leading provider of guided selling and product recommendations solutions that guide smarter retail. Powered by the Customer Intelligence Engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendations tools that guide a retailer's shoppers through a personalized cross-channel shopping experience. Named to the Inc. 500 list of America's fastest-growing companies in 2008 and 2011, iGoDigital currently serves 8 of the 10 top online retailers and many of the world's most successful retail brands, including Amazon, Office Depot, Staples (News - Alert), Wal-Mart, P&G, OnlineShoes and Scholastic. iGoDigital is headquartered in Indianapolis, IN. To learn more about iGoDigital, visit www.igodigital.com.

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