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IgnitionOne Gets No. 1 Ranking in Gigaom's 'Sector Roadmap: Marketing Technology Platforms' [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) IgnitionOne reported that it has received the No. 1 ranking in Gigaom Research's "Sector Roadmap: Marketing Technology Platforms." According to a media release, today's marketers need more than just point solutions. They need technology that centralizes user data, making it actionable across media, website and CRM channels to help them manage, evaluate and improve campaigns and workflow. To help marketers select the best technology for their needs, Gigaom evaluated six top technology providers including IgnitionOne, Adobe and Salesforce. "Of the companies we examined, IgnitionOne...align[s] best with the trends we deemed most critical," notes the report's author. The company said it earned high marks for its variety of capabilities that allow for portfolio optimization, social media advertising optimization, and its customer acquisition and targeting capabilities. The report goes on to say "IgnitionOne is well suited as a marketing technology platform for multichannel, multi- objective advertisers..." "IgnitionOne is committed to simplifying marketer's lives while improving results by combining vital adverting and marketing technologies into a single stack to help marketers get the most out of their campaigns," said Will Margiloff CEO of IgnitionOne. "We're honored to receive the number one spot in Gigaom's latest research and will continue to bring greater simplicity and improved performance to marketers through the most complete cloud based digital marketing technology." More information and complete details: www.digitalmarketingsuite.com www.ignitionone.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. [ Back To TMCnet.com's Homepage ] |