IBM to Release ''IBM and the Future of Sports'' Podcast
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[January 27, 2006]

IBM to Release ''IBM and the Future of Sports'' Podcast

ARMONK, N.Y. --(Business Wire)-- Jan. 27, 2006 -- IBM announced today that the ninth podcast in the series, "IBM and the Future of . . ." will begin today on its investor Web site. The podcast is called "IBM and the Future of Sports."



"IBM and the Future of Sports" discusses how technology is bringing big changes to the way fans experiences sports - at home, at sporting events, playing video games and on the Web. This is giving rise to a new generation of sports fans. These fans expect to be much more intimately involved in the sporting experience - as a producer of sports content, as well as a consumer. Coaches, players, owners and organizers, meanwhile, have opportunities to innovate, too.

The podcast is hosted by Christopher Barger and features a discussion between Rick Singer, director of IBM worldwide sports marketing and Edward Hanapole, who heads IBM's digital media consulting practice.



The podcast will be available on IBM's investor Web site, at http://www.ibm.com/investor/viewpoint/podcast/27-01-06-1.phtml.

While the current information on its investor Web site is largely historical, IBM's podcast series discusses both general technology trends and IBM innovations in a variety of emerging business and technology areas.

Future topics will include "IBM and the Future of . . ." work, television, commuting and privacy.

Other podcasts in the series can be downloaded at http://www.ibm.com/investor/viewpoint/podcast.phtml.

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