|[April 12, 2012]
Hipcricket Passes Industry-Leading 175,000 Campaign Mark
KIRKLAND, Wash. --(Business Wire)--
the one-stop mobile marketing and advertising wholly owned subsidiary of
Augme® Technologies, Inc. (OTCBB: AUGT or "Augme"), today
announced that it has passed the industry-leading 175,000 campaign mark.
Hipcricket has enjoyed double-digit percentage growth in the number of
campaigns processed each month since February 2005, with over 15 percent
sequential quarterly growth over the past twenty fiscal quarters.
Hipcricket has completed more than 25,000 campaigns to date in calendar
year 2012. The company is outpacing its 2011 record performance, when
its technology platform managed more than 61,000 campaigns, which
represented a 76 percent increase relative to the 34,000 campaigns
developed and executed in 2010.
Selected highlights of calendar 2012 thus far include:
A major studio turned to Hipcricket as a one-stop mobile marketing and
advertising solution for designing and implementing a comprehensive
campaign to attract, engage, and re-target audiences on the mobile
device. The movie broke all previous opening weekend records for box
office purchases made with mobile devices.
Hipcricket is a leader in mobil marketing and advertising solutions
for the lottery industry, now working with more than a half-dozen of
such organizations throughout the U.S.
The naming of Hipcricket as one of three "Mobile Marketing &
Advertising Agency of the Year" finalists out of a pool of 600
entrants in the prestigious GSMA (News - Alert) annual global mobile awards
New features and functionality for the company's AD LIFE®
mobile marketing and advertising platform. The powerful SaaS (News - Alert)-based
platform has been further optimized for ease of use through the
addition of a variety of upgrades, including the addition of key
updates to the Mobile SiteBuilder and the mobile couponing modules.
These enhancements strengthen the platform's self-service capabilities
and enable tighter integration between mobile channels. Hipcricket's
mobile advertising offering incorporates the tools and technology
necessary to reach consumers at every point along the path to
purchase. Its patented device detection and rendering technology
reaches over 99 percent of mobile devices in the market today.
"With increasing frequency, existing and new customers are turning to
Hipcricket and to our patented technology for mobile advertising coupled
with our unique post-click engagement that facilitates remarketing and
additional monetization opportunities," said Eric Harber, Chief
Operating Officer of Hipcricket and Augme.
Management will discuss these and other highlights on its fourth quarter
and year-end fiscal 2012 conference call to be held in early-mid May
Hipcricket, a wholly-owned subsidiary of Augme Technologies, Inc.
(OTC.BB: AUGT), is the one-stop mobile marketing and advertising company
that empowers brands, agencies and media properties to engage customers,
drive loyalty and increase sales. Hipcricket's customers connect with
consumers across every mobile channel, including SMS, 2D/QR codes,
mobile websites, advertising networks, social media and branded apps.
Hipcricket's proven technology, strategic and marketing services and
experienced account management teams have provided measurable success to
a broad range of national and regional brand-name leaders (e.g., Macy's,
MillerCoors, Nestle, Clear Channel (News - Alert)) across an industry-leading 175,000
campaigns. The company has also created the first comprehensive mobile
ad network that taps into the buying power of the mass market with
industry-leading capabilities to target customers via location and
highly-specific demographic information across SMS, display, rich media
Hipcricket is based in Seattle, Washington, with operations in New York,
Dallas, Chicago, Atlanta, Los Angeles, San Francisco, and Miami.
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