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Hipcricket Assists Butler University in Renovating Famed Hinkle Fieldhouse
[January 10, 2013]

Hipcricket Assists Butler University in Renovating Famed Hinkle Fieldhouse

NEW YORK, NY, Jan 10, 2013 (MARKETWIRE via COMTEX) -- Hipcricket(R), Inc. ("Hipcricket"), the one-stop mobile advertising and marketing and subsidiary of Augme(R) Technologies, Inc. (OTCBB: AUGT) (or "Augme"), today announced that it is assisting Butler University in renovating famed Hinkle Fieldhouse in Indianapolis through a mobile donations effort that is a key component in the school's $16 million public fundraising campaign.

Butler University aims to preserve the 84-year-old Fieldhouse's classic architecture and feel, while improving interior spaces to better serve student-athletes and fans. Hinkle Fieldhouse was the center of the basketball world in 1986 when it was featured in the film "Hoosiers." Mobile users who text HINKLE to 32333 can donate $10 to the University. The charge will appear on the mobile subscriber's carrier bill.

Butler has already secured over $11 million in campaign gifts and pledges, which has allowed the University to begin repairs to the Fieldhouse's exterior this past summer. Work included tuck-pointing 282,000 bricks, replacing more than 9,700 windowpanes with energy-efficient glass, and updating utilities.

Interior improvements are planned in 2013-2014. The site of a former natatorium will be reconstructed to house a new student-athlete academic center, strength and conditioning room, sports medicine center, and coaching/administration offices. Locker rooms will be remodeled for several sports. Fan-friendly additions to Hinkle's Fieldhouse will include a scoreboard with video capability, more chair-back seating, and additional restrooms. View renovation plans at

"Successful philanthropic efforts are inclusive and these days that includes giving through mobile devices," said Doug Stovall, Hipcricket Executive Vice President - Sales and Services. "Pardon the pun, but with this program, donors won't have to jump through any hoops to give to such an important cause." About Hipcricket Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTCBB: AUGT), is the one-stop mobile advertising and marketing company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Clear Channel) across an industry-leading 250,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.

Contact: Hipcricket, Inc. SOURCE: Hipcricket, Inc.

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