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Highspot Announces New Online Presentation Framework to Enhance Sales Enablement Suite
[September 01, 2015]

Highspot Announces New Online Presentation Framework to Enhance Sales Enablement Suite


Highspot, the industry's most advanced sales enablement platform, today announced product updates that set a new benchmark for sales enablement analytics and online sales presentations. Advances in Highspot's Live Pitch function seamlessly incorporate screen sharing to provide the smoothest customer experience for online sales presentations. With this release, Highspot further advances the state of the art in sales enablement, helping marketing optimize content performance and sales sell more effectively.

To have an effective conversation with a customer, it is critical that presentations be professional, interruption-free, and impressionable. Highspot's integration of screen sharing allows users to seamlessly switch between slides and screen share demos via a web-based framework, eliminating the need to download or switch between applications. For sales reps, the integration will enable elegant, simple and trouble-free demos, allowing them to focus on the customer and drive a more effective meeting.

"We did a very thorough review of all the sales enablement platforms in the industry. We were impressed by Highspot's ease of use and scalability," says Jonny Hill, Director Marketing Technology at MultiView. "We needed to transition out of our old platform, as it no longer supported our needs. Highspot was the logical choice for us on so many levels, but the key drivers for our decision to adopt Highspot were its superior content management, user experience and great analytics. No other platform was even close."

Today's update also includes the full release of Highspot's sales enablement analytics. Beyond just canned reports with pretty pictures, Highspot analytics allows marketing and sales to actively explore data to analyze the performance of their business. Highspot's aalytics includes its patented machine learning technology, called Content Genomics, which analyzes how content has been modified and therefore can uniquely provide accurate analytics on content performance.



The launch includes several additional product features to enhance user experience, sales effectiveness, and overall performance. Details on each feature include:

  • Slide Cast - Allows sales reps to pitch content directly to a browser window without the need of a client-side app.
  • Seamless Screen Sharing Integration - Enables switching from Slide Cast to Screen Sharing for a clean, seamless viewer presentation.
  • Customer Portals - Creates an online portal for sales reps to share content with their customers coupled with full content engagement analytics.
  • Content Genomics - Product release of Content Genomics includes Content Comparison report to track the evolution of content.
  • Analytics - Ability to actively explore analytics across content usage, content engagement, content comparison, and pitch engagement to optimize content and pitch performance.
  • Promoted Spots And People - Provides marketers with the tools to promote sales-ready content directly to sales teams.

"Sales rep usage and customer engagement is the lynchpin to sales enablement. If sales reps don't use the platform, nothing else matters. Great user experience is what drives Highspot's incredible adoption rate with companies seeing 90% of sales reps actively use the platform," says Robert Wahbe, CEO and founder at Highspot. "We continue to push the envelope in sales content management, online sales presentations, and sales enablement analytics. That's what makes Highspot the most advanced sales enablement platform on the market."


To learn more, visit https://www.highspot.com/.

About Highspot, Inc.

Highspot is the industry's most advanced sales enablement platform, using machine learning to improve sales effectiveness. With Highspot, sales teams are connected to the most relevant content for each situation, have flexible ways to present content to customers, and gain real-time visibility into whether customers find the content engaging. By closing the loop across marketing, sales, and customers, Highspot uniquely delivers insights that help companies engage more effectively with customers, driving increased revenue and customer satisfaction. The Seattle-based company was founded in 2012 and is backed by Madrona Venture Group. For more information, visit www.highspot.com.


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