[February 14, 2012]

HealthSTAR Communications Announces the Availability of the First Fully Integrated Digital Communications Platform For Healthcare Professionals, vConnect ™

HealthSTAR Communications, a leading healthcare communications company, has launched vConnect™, a personalized digital platform for keeping healthcare providers (HCPs) informed and connected to the Key Opinion Leaders (KOLs) they respect most. Capitalizing on more than 25 years of experience delivering high-quality live KOL-led events, HealthSTAR has captured the value of Peer-to-Peer programs via a digital platform that can deliver the KOL directly to HCPs via live digital presentations and Q&A sessions.

Unlike competitive products, vConnect™ is an all-inclusive offering that not only leverages the latest technology, but is a proliferation of content delivery, data capture and Customer Relationship Marketing (CRM) via the iPad, iPhone (News - Alert), Android or laptop. It provides the sales force with an opportunity to present compelling information and relevant content on-the-spot to HCP customers, while offering as much as a 60 percent savings over traditional KOL-led events.

"We continue to execute over 65,000 live speaker events each year. In surveying HCPs throughout the U.S., we continue to hear that they want relevant promotional content when it is convenent to them and from the sources they respect the most. vConnect™ is a cutting edge technology that is a compliant, cost-effective and innovative approach to delivering relevant medical education," says Chris Curcura, Group President of the HealthSTAR Promotions Group. "This platform delivers customized, preference driven, impactful content and dramatically reduces costs."

A paradigm shift in field level marketing, vConnect™ is a comprehensive program scheduling platform that allows sales representatives to book events, select compliant speakers/topics/modules, register attendees and launch an event in as few as five clicks. The platform has convenient modules, allowing physicians to get the information they want when and how they want it. It tracks, aggregates and analyzes data to enhance future marketing and sales decisions and establishes data repository for future CRM initiatives.

"vConnect™ is a digital solution which will deliver a positive customer experience," says Patrick Purcell, Vice President of Sales of SCS (News - Alert) Healthcare Marketing, a subsidiary of HealthSTAR Communications. "The tool is providing sales reps and our clients with the right type of format to be successful."

About HealthSTAR Communications

HealthSTAR Communications is an innovative network designed to provide a comprehensive portfolio of unique and traditional healthcare marketing services. HealthSTAR is one of the largest independent global marketing services company in the world. Its structure is designed to maximize the networks ability to mobilize the appropriate channel of communications that is deemed best for your brand. The network has worked with more than 100 pharmaceutical and healthcare manufacturers representing over 230 brands.

As a comprehensive entity, the company has conducted more than a million field-level key opinion leader (KOL) led programs and events with physicians (including numerous private satellite broadcasts with more than 100 sites per event) and hundreds of speaker-training meetings, advisory boards and symposia domestically and globally. For more information, contact Patrick Purcell, Vice President, ppurcell@healthstarcom.com or 201-560-5544.

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