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Hasbro and Shapeways Unveil SuperFanArt [Professional Services Close - Up]
[July 30, 2014]

Hasbro and Shapeways Unveil SuperFanArt [Professional Services Close - Up]


(Professional Services Close - Up Via Acquire Media NewsEdge) Hasbro and Shapeways launched SuperFanArt, a website that enables fans inspired by Hasbro brands to showcase their artwork and sell their 3D printed designs on Shapeways.

According to a media release, SuperFanArt grants the passionate and talented Hasbro brand fan base a license to create exciting new art and product offerings. Additional Hasbro brands will be introduced in the coming months.



"Many fans of our brands have remarkable creative talents and SuperFanArt empowers these artists to create unique expressions of Hasbro brands," said John Frascotti, CMO, Hasbro, "By partnering with Shapeways, the largest online marketplace for custom 3D printed products, we are able to provide artists with an unprecedented opportunity and also provide brand enthusiasts with access to unique one of a kind creations." "Hasbro has a rich portfolio of iconic brands and popular characters, and SuperFanArt is a great opportunity for the Shapeways community to design and create with fan favorites," said Peter Weijmarshausen, CEO and co-founder, Shapeways. "We've already seen a passionate MY LITTLE PONY following on Shapeways and are thrilled that Hasbro is opening its doors for the design community to actively work with a global brand. Shapeways enables anyone to get the products they want, and with this partnership, we can further expand this to fans to design products based on a major brand." More information and complete details: www.hasbro.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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