TMCnet News

Harry & David Forms Partnership with Skinnytaste [Food and Beverage Close - Up]
[September 30, 2014]

Harry & David Forms Partnership with Skinnytaste [Food and Beverage Close - Up]


(Food and Beverage Close - Up Via Acquire Media NewsEdge) Harry & David reported a co-marketing program with Skinnytaste.

"We're thrilled to partner with an amazing and talented individual who has a deep appreciation for our products," said John Bancroft, Senior Vice President of Marketing for Harry & David, in a release.

"Gina at Skinnytaste has been a loyal supporter of Harry & David since she visited our orchards last fall. Her ability to incorporate our products into her healthy, delicious recipes showcases the versatility of Harry & David as well as Gina's undeniable skill and creativity. We're so excited to spread the word about The Skinnytaste Cookbook, and we look forward to its success." Through Sept. 29, Harry & David will host an online giveaway of ten advance copies of the brand-new Skinnytaste cookbook, which launches on Sept. 30.



The giveaway will be hosted on the Harry & David Skinnytaste Cookbook Giveaway Page, where customers can enter to win by filling out an online form.

The Skinnytaste Cookbook is published by Random House subsidiary Clarkson Potter.


In addition to the cookbook giveaway, Harry & David will host a Twitter chat with Gina at Skinnytaste in November.

Sweepstakes: No purchase necessary -Enter your name to win a free copy of the Skinnytaste Cookbook, by Gina Homolka -Winners will be randomly selected and notified on Sept. 30 -You must be 18 years old or older to win -Only one entry per person, per day -See official rules for complete details -Retail value of prizes: $30 Sweepstakes ends Sept. 29, at 11:50 p.m. PT.

The Skinnytaste Cookbook features 150 recipes: 125 new dishes and 25 must-have favorites.

Clarkson Potter is an imprint of the Crown Publishing Group, a Penguin Random House Company.

((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

[ Back To TMCnet.com's Homepage ]