Harris and Sinclair Broadcast expand contract for Harris' media software solution
Apr 17, 2012 (M2 EQUITYBITES via COMTEX) --
Communications and information technology company Harris Corporation (NYSE:HRS) said on Monday that Sinclair Broadcast Group, a broadcast group in the US, has entered into a long-term contract to renew and expand its use of the company's media software solutions for business and advertising operations across 73 television stations in 37 markets.
The contract expansion, financial details of which were not available, incorporates new Harris reporting and analytical solutions to enhance productivity and drive new revenue streams.
Sinclair Broadcast Group has been using Harris OSi media software to manage business operations across its existing broadcast properties since 2004. The company will expand its Harris traffic, billing and advertising sales solution across recently acquired stations by the end of 2012.
Harris OSi media software for sales, traffic and billing provides business and workflow solutions that give customers total visibility and inventory control to maximise advertising revenue and profitability.
Sinclair is transitioning its newer properties to OSi-Traffic and OSi-AdConnections media software. The company will later install Harris NetGain business intelligence and analysis software to enable comprehensive, fully integrated business analytics, monitoring and reporting.
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