[October 04, 2006]

Hanna Andersson Selects Mercado Software to Improve Customer Experience With Much More Than Brute Force Search

PLEASANTON, Calif. --(Business Wire)-- Mercado Software, a leading provider of e-commerce search and merchandising solutions today announced Hanna Andersson (http://www.hannaandersson.com) has selected Mercado Software to provide search, dynamic navigation, and merchandising for their successful online business. Hanna Andersson markets clothes to enhance the lives of their customers through quality, functionality, durability, and design. Recognized as one of the top online retailers in the United States, their e-commerce business is complemented by a chain of over ten retail stores as well as an international mail order catalog business.

"Our site currently offers the ability to search by item number only. Based on consistent customer feedback, we decided it was time to invest in site search and merchandising," said Alison Polenz, VP of Marketing at Hanna Andersson. "Our customers are sophisticated online shoppers, and want an intuitive and rewarding experience when it comes to looking for just the right clothing item, or complete outfits for the whole family. Improving the browse experience is our first priority; we're looking forward to offering customers an easy way to sort products and dynamically refine their selections. Mercado's merchandising capabilities will also enable us to automate cross-selling and up-selling -- so we can, for example, easily and effectively execute our 'complete the look' and family dressing merchandising strategies."

Hanna Andersson reviewed offerings from other leading vendors, but selected Mercado because of its merchandising focus and expertise, its tight integration with their analytics provider, and excellent service demonstrated during the evaluation process.

"Throughout the selection process, Mercado displayed an understanding that it's not all about brute force search in our business. We want customers to be able to find outfits and not just items -- this understanding of merchandising was key to selecting Mercado," added Polenz. "The Mercado solution -- its merchandising functionality and the underlying technology -- was the favorite of both our business and IT teams. We look forward to a long partnership with Mercado."

"We are very proud that a company like Hanna Andersson, with such a well-deserved reputation for quality and customer service excellence, recognizes Mercado for its e-commerce expertise and commitment," said Corey Leibow, CEO of Mercado. "We are looking forward to helping Hanna Andersson take their already successful site to the next level of customer experience and merchandising excellence."

About Mercado Software

Mercado is the leading e-commerce search & merchandising solution specialist for multi-channel retail and B2B organizations. By enabling a superior buying experience and equipping business managers with a powerful platform on which to execute merchandising strategies, online businesses can aggressively grow revenue and foster customer loyalty. Sears, Williams-Sonoma, JCPenney, Macy's, Target, Organize.com, MSN Shopping, Caterpillar and OfficeMax, are some of the companies benefiting from Mercado's solutions. For more information about Mercado Software, please visit www.mercado.com or call (888) 376-1400.

About Hanna Andersson

Established in 1983, Hanna Andersson was started in Portland, Oregon as a way to provide high-quality children's clothing inspired by the founder's Swedish heritage. Originally, a mail order company, Hanna Andersson has expanded nationwide with 11 retail and 5 outlet locations. Their online business has been very successful since its launch in the mid-nineties and now ranks number 160 on the Internet Retailer Magazine list.

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