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Halifax IV Innovator Poised for Growth
[October 22, 2014]

Halifax IV Innovator Poised for Growth


(Targeted News Service Via Acquire Media NewsEdge) HALIFAX, Nova Scotia, Oct. 20 -- The Atlantic Canada Opportunities Agency, an arm of the Canadian government, issued the following news release: A new injection of support will assist Halifax's EnginuityMED with the market launch of its Fluid IV Alert (FIVA) technology and the development of a second generation product.



FIVA is a battery-powered device that clips onto IV bags, monitors fluid levels and alerts medical professionals when the bag is empty. The product addresses a common problem in operating rooms, emergency rooms and ambulances. Approximately 30% of IV bags run out of fluid without clinicians noticing, posing risks to patients.

The idea was originally conceived by Dr. Orlando Hung, an active Anesthesiologist at Capital District Health Authority. Dr. Hung joined forces locally with two engineering and two business development experts to form EnginuityMED. Within just nine months, the team advanced FIVA from concept to first sale.


To maintain EnginuityMED's momentum, the Government of Canada is providing a $150,000 repayable contribution to the company, through the Atlantic Canada Opportunities Agency (ACOA)'s Business Development Program (BDP).

EnginuityMED has used the support to develop product moulds and demo units which it will showcase at conferences and tradeshows. They are hiring a marketing manager to develop the brand and are now able to promote and sell FIVA online through an e-commerce enabled website (www.enginuitymed.com). The BDP project also enables the company to engage in trademarking and regulatory activities for FIVA to be marketed outside of Canada.

Additionally, ACOA's support is assisting with the development of a second generation product. Urology professionals have approached EnginuityMED to develop a device with a larger capacity to monitor fluid provided to patients on urology wards. The company will hire two new research and development staff to design and develop the product.

Quick Facts: - FIVA (pronounced FEEva) stands for Fluid Intravenous Alert.

- EnginuityMED has drawn on the expertise of nurses, anesthesiologists and emergency medical technicians to develop a product that meets the needs of healthcare professionals.

- FIVA is priced at $225 per unit and is currently sold in Canada.

- FIVA is a Canadian-made product, designed and assembled in Nova Scotia, with casing and moulding built in Quebec.

Quotes: "Our Government is pleased to support the market launch and continued growth of EnginuityMED's innovative IV monitoring technology through the development of a second generation product. This small-but-mighty medical device, designed and manufactured locally, has the potential to improve patient care worldwide, while creating jobs and opportunities right here in Nova Scotia." - The Honourable Rob Moore, Minister of State (ACOA) "EnginuityMED is delighted with ACOA's support of our second generation product development. We've had a rapid learning curve with FIVA product release and are eager to continue to move clinician driven innovations forward at EnginuityMED." - Ben Garvey, Co-Founder, EnginuityMED Associated Links: - EnginuityMED Website http://bit.ly/1u1mBbq TNS 18EstebanLiz-141022-30FurigayJane-4907605 30FurigayJane (c) 2014 Targeted News Service

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