Hacker Group Supports Net Promoter
Apr 16, 2012 (Close-Up Media via COMTEX) --
Hacker Group, a direct/digital marketing agency, now has certified Net Promoter on staff to help its clients achieve better growth through customer feedback.
"Hacker Group has been strategically involved with its clients' customer retention, lifecycle and loyalty programs for years," said Spyro Kourtis, President and CEO of Hacker Group, in a release. "Certification of members of our staff is a further indication of our depth and strength in this discipline."
Brian Benner, Account Manager at Hacker Group and the company's lead for the Net Promoter operating model, said, "Because of its basis in research and testing, the Net Promoter Score is a great fit with Hacker Group's famous test-and-learn approach to marketing. The concepts and model really come naturally to those of us who collect and analyze data every day to create marketing strategies that work."
The Net Promoter Operating Model is a disciplined approach to using customer feedback to spark positive, profitable change within a company. It provides the Net Promoter Score, a metric based on customers' willingness to recommend a brand, product or company.
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