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Guitar Center Wins SuperNova Award from Constellation Research for Dayforce Workforce Management
[November 20, 2012]

Guitar Center Wins SuperNova Award from Constellation Research for Dayforce Workforce Management

MINNEAPOLIS --(Business Wire)--

Ceridian Corporation, a global provider of human capital management solutions, announces Guitar Center, the world's largest retailer of musical instruments, has been honored with a SuperNova Award from Constellation Research in the category of Future of Work, for Dayforce Workforce Management. The SuperNova Awards recognize business leaders who carry out the implementation and adoption of disruptive technologies within their organizations in pursuit of corporate innovation and efficiency.

"When you see technology successfully applied to a business that serves the arts, it is truly a cool experience," says Chris Salles, director of store labor, Guitar Center. "Our intuitive Workforce Management solution, in partnership with Ceridian Dayforce, effectively gets our managers and music experts in front of our customers. Furthermore, with valuable insight into schedule optimization we're able to make better staffing decisions and investments at the store level that benefit not only our customers, but also our bottom line. We're pleased that our efforts to innovate have not gone unnoticed by the business, technology and HR community."

"Guitar Center took an innovative approach to workforce scheduling by incorporating customer traffic patterns into Ceridian Dayforce's optimization engine, to drive better staffing coverage and skills alignment with clients at the store level," says Yvette Cameron, vice president and principal analyst, Constellation Research Inc. "With a focus on highly intuitive user experiences and process transformation, Ceridian Dayforce has emerged as a transformative force among Software-as a-Service Human Capital Management vendors, so it is no surprise that a progressive company like Guitar Center, which offers benefits such as 'gig leave' for its employee musicians, would find such a strong partner in Ceridian."

"We're thrilled that Guitar Center is being recognized for incorporating Dayforce human capital management technology into their business strategy and day-to-day operations," says David Ossip, president of Ceridian Dayforce. "Empowering managers and store associates with real-time access to schedules, timesheets and HR information affords them with greater visibility on how to best leverage a very talented and passionate sales force, positively influence customer engagement and remain profitable."

This year's SuperNova Awards received over 120 applications. An all-star cast of judges including journalists, public relations professionals and industry insiders had th difficult task of reducing the applicant pool to 47 semifinalists. Then the public went online and voted for their favorite semifinalists. The winners of the 2012 SuperNova Awards were honored during a gala celebration at Connected Enterprise on November 9, 2012.

About Guitar Center
Guitar Center is the world's largest retailer of guitars, amplifiers, drums, keyboards and pro-audio and recording equipment. Our retail store subsidiary presently operates more than 230 Guitar Center stores across the U.S. We are also the largest direct response retailer of musical instruments in the United States through our wholly owned subsidiary, Musician's Friend, Inc., and its catalog and Web site, In addition, our Music & Arts division operates more than 100 stores specializing in band instruments for sale and rental, serving teachers, band directors, college professors and students. More information on Guitar Center can be found by visiting the Company's Web site at

About Constellation Research
Constellation Research is a research and advisory firm focused on disruptive and emerging technologies. This renowned group of experienced analysts, led by R "Ray" Wang, focuses on business themed research including the Future of Work; Next Generation Customer Experience; From Data to Decisions; Matrix Commerce; Technology Optimization and Innovation; and Consumerization of IT and the New C-Suite. Constellation's collection of prestigious analysts bring real world experience, independence, and objectivity to client solutions that span cross-role, cross-functional, and cross-industry points of view. Clients join Constellation Research for a fresh and business focused perspective. Unlike the legacy analyst firms, Constellation Research is disrupting how research is accessed, what topics are covered, and how clients can partner with a research firm to achieve success. Over 100 clients have joined from an ecosystem of buyers, partners, solution providers, c-suite, board of directors and vendor clients. Constellation Research, Constellation SuperNova Awards and the Constellation Research logo are trademarks of Constellation Research, Org. All other products and services listed herein are trademarks of their respective companies. For more information about Constellation Research, visit

About Ceridian
Ceridian is a global product and services company delivering trusted results and transformative Human Capital Management technology. We help organizations save time and money, increase employee engagement and productivity. Our offering includes payroll, benefits, tax services, compliance, human resources including Dayforce Human Capital Management and Employee Assistance Programs. As the driving force in payment innovations, we are an industry leader in payroll outsourcing and corporate expense management. Our award-winning products and services deliver trusted results to more than 140,000 customers in 52 countries. Ceridian - Transforming Human Capital Management since 1932. For more information about Ceridian visit or call 800-729-7655.

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