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GSMA Innovation City to Showcase the Impact of Mobile at Mobile World Congress 2015The GSMA (News - Alert) will open the doors to the GSMA Innovation City at Mobile World Congress with an immersive showcase that builds on last year's popular Connected City exhibition. Mobile World Congress visitors will experience first-hand how intelligent, mobile-connected products and services are positively impacting the personal and professional lives of billions of people, with demonstrations spanning sectors such as transport, health, home and retail, amongst many others across both developed and emerging markets. "Mobile technology is having a transformative effect on billions of people around the world and we only see this accelerating with the widespread rollout of high-speed mobile broadband technology, growing use of smartphones and tablets and the rapid adoption of machine-to-machine technology in everything from wearables to cars," said Michael O'Hara, Chief Marketing Officer, GSMA. "The GSMA Innovation City is packed with some incredible experiences and exhibits that demonstrate how cutting-edge mobile technology is changing our lives for the better and it should be an essential visit for everyone attending Mobile World Congress." The GSMA Innovation City offers a real-world city environment that includes a café, a theatre, shops, trains, connected cars and even a dental spa. Attendees will have the opportunity to experience immersive demonstrations and interactive exhibits that cater to a wide range of interests. The exhibits will be presented by GSMA partners AT&T, Jasper, KT (News - Alert) Corporation, Oral-B, Sierra Wireless and Vodafone, demonstrating the very latest in mobile connected products and services. The GSMA will also showcase its key programmes and initiatives. At 2,130 square meters, the GSMA Innovation City is 25 per cent larger than 2014 and represents an even greater breadth of vertical industries and solution areas. Showcasing a Range of New Experiences GSMA partner experiences on display in the Innovation City include: AT&T AT&T works across platforms to connect people to people, people to machines and machines to machines by connecting things - some that have never been connected before. AT&T will feature a personalised, virtual reality showcase of innovation in connected car, home, wearables and industrial Internet of Things (IoT) in the GSMA Innovation City.
JASPER Jasper will let visitors experience how the IoT enables companies in any industry to transform product businesses to service businesses:
KT CORPORATION At the GSMA Innovation City, KT Corporation will showcase its plans for 5G technology including:
Oral-B is bringing the future of oral care to participants by creating the Oral-B Experience where you can personally try the newest Oral-B power brush and app technology for yourself. The Oral-B booth will feature:
SIERRA WIRELESS As part of the GSMA Innovation City, Sierra Wireless, along with OxBlue, Philips and Schneider Electric (News - Alert), will showcase innovative solutions that make cities smarter including:
VODAFONE Together with Accenture, Huawei and Porsche, Vodafone M2M will demonstrate some of its key products and solutions and highlighting how Vodafone M2M is enabling the Internet of Things across a variety of applications:
GSMA Programme Showcase The GSMA and its partners will demonstrate solutions highlighting the impact of mobile technology through key programmes including Connected Living, Digital Commerce, Network 2020 and Personal Data, as well as Mobile for Development:
GSMA Innovation City Location The GSMA Innovation City will again be located at Stands 3A11 and 3A31 in Hall 3, Fira Gran Via and will be open during Mobile World Congress exhibition hours from Monday 2nd March through Thursday 5th March 2015. Please note that the City will close at 16:00 on Tuesday for a private reception. Get Involved at Mobile World Congress 2015 For more information on the 2015 Mobile World Congress including how to attend, exhibit or sponsor, visit www.mobileworldcongress.com. For more information on the GSMA Innovation City follow #gsmainnovationcity. Follow developments and updates on Mobile World Congress on Twitter @GSMA using #MWC15, on our LinkedIn (News - Alert) company page http://gsma.at/GSMALinkedIn or on Facebook at www.facebook.com/gsma. About the GSMA The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and Internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences. For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
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