| [April 21, 2008] |
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GroundFloor Media Unveils New Social Media Program
DENVER --(Business Wire)-- GroundFloor Media Inc., a Denver-based public relations firm, today unveiled the GroundFloor Social Media (GFsM) program. This innovative new set of public relations services is aimed at helping GroundFloor Media's national, regional and local clients expand their audience reach by leveraging the inherent viral capabilities of popular social media mediums like blogs, social networking sites, podcasts, vlogs and more.
The emergence of social media has had a dramatic impact on the public relations industry in recent years and it's easy to see why. According to Technorati data, there are more than 175,000 new blogs every day, and bloggers update their blogs regularly to the tune of more than 1.6 million posts per day, or more than 18 updates per second. Many public relations professionals have dismissed social media as just another outlet for blatantly biased rants or boring personal narratives. However, as the popularity of social media sites like Facebook(R) and YouTube(R) continue to grow at exponential rates, it has become obvious that these mediums play a crucial role in the success of many PR campaigns and should not be ignored.
"In essence, social media has transformed consumers from content readers to content publishers. This shift requires not only a new line of thinking for public relations teams, but a new set of strategies, tactics and metrics," said Laura Love, founder and president of GroundFloor Media. "We developed the GroundFloor Social Media service line to provide our clients with creative and intelligent recommendations for utilizing the social media universe to help further their marketing and public relations goals."
Through the program, GroundFloor Media's team of social media specialists work independently or in concert with other creative companies to develop and implement customized social media outreach programs. The GFsM program helps clients:
-- Build a presence in the blogosphere
-- Spread their messages through social networks and online communities
-- Socialize, share and extend the shelf-life of news and thought leadership content
-- Add viral and visual components to enhance existing marketing and public relations campaigns
For more information about GroundFloor Media's new social media program, please visit www.GroundfloorMedia.com or call 303-865-8110.
About GroundFloor Media
GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by the Denver Business Journal as the No. 1 small company on the "Best Places to Work" list, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media's clients include Qdoba Mexican Grill, Point B Solutions, America On the Move, Rally Software Development, Morton's The Steakhouse, CH2M HILL, Fuser, Colorado Garden Show Inc., The Children's Hospital and the Colorado Department of Public Health and Environment. For more information, call 303-865-8110. For a complete list of clients and capabilities, visit www.GroundFloorMedia.com.
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